Kooaba mobile visual search campaign in CINEMA Magazine

The Movie Magazine CINEMA is allowing users to vote for their favourite advert in every issue?
How?

Basically during September, readers take a picture of their favourite ad and send it to a special shortcode.  Using kooaba’s technology each advert sent in is saved and recognised for categorisation.
Also there is an incentive to use the visual [...]

Thrrum MMS Search for T-Mobile and Verizon

Yikes – here is me slating MMS based visual mobile search and both Verizon and T-Mobile in the US sign up for it?
Have I missed the plot or what?

I thought about this for a while and what I think is that the US market has been late to develop in messaging – but messaging is [...]

Mobile Zeitgeist Germany

Heike Scholz is the editor and founder of Mobile Zeitgeist – if you don’t know it  - it’s a great blog in Germany on German mobile – in the German language.

I spent nearly an hour talking to Heike and we really hit it off. She is owner and founder but she also works for Kooaba [...]

Mobile 2.0 start-ups selected

The Mobile 2.0 Organizing Committee announced the selection of the presenting start-ups at Mobile 2.0 Europe on July 4 in Barcelona. Some 70 mobile start-up companies applied to present at Mobile 2.0 Europe conference. The committee was delightfully surprised with the quality of the ideas and technology of the start-ups coming from many different corners [...]

Mobile 2.0 Companies to watch

These companies stuck out yesterday during the developers den -but I have to say the killer app will be the one that mixes all of the below.

Kooaba – visual mobile search
Strands – Rob Knight is a huge Last FM fan and is testing this service now – he says it rocks (report coming soon)
Aka-aki – [...]

Mobile Visual Search Kooaba wins MobileMonday Demo Night

More proof mobile visual search is making an impact.

Kooaba’s object recognition solution allows to link images and objects in the real world with the mobile Internet.
Dr. Herbert Bay, kooaba’s CEO: „We are delighted to have-won this special competition. It confirms that wer are on the right track with our innovative technology.
What we think?
I have seen [...]

Russell Gocht CEO Mobot on Mobile Visual Search

I have met Russell Gocht from Mobot quite a few times now. The latest chat we had was at Mobile Marketing Forum over a cup of tea.
I said to Russell, isn’t mobile visual search boring? He laughed and said, “the term search is questionable in mobile visual search, but it can only get better”.

I said, [...]

Magnet Harlequin- another pea in the mobile barcode and visual mobile search pod?

Mobile barcodes are hot. Mobile visual search is hot. Scott Seaborn of Magnet Harlequin pressed both of those buttons today with his presentation at the mobile marketing forum.

Apparently also ex-NeoMedia investment Mobot is also a partner with the company and Scott rolled out the who is who of mobile visual, search and barcodes.
The presentation was [...]

Mobile Visual Search Vendors

Anyone that reads GoMo News regularly will know that I love my lists!  Even though I am turning from Analyst to Strategist its vital to know who is who in the market.

So here is my list of visual mobile search companies. (By the way the operator interest and queries and questions on this area has [...]

Kooaba visual mobile search for movie posters

Rating: it’s a start
by Bena Roberts
One thing that is clear that visual mobile search is in its infancy and companies have to start somewhere.
Kooaba is one vertical in the chain offering mobile search for movie posters. At first I thought “oh dear” but actually focusing on a niche is a great way to educate the [...]

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