11% of iOS fans search for apps on loo

Rating: Shocking stats on how users behave on App Store

Research from Surikate/GfK, has just revealed that 11 per cent of iPhone users have confessed to browsing for apps whilst on the loo. This finding doesn’t shock GoMobile News since we have already revealed that smartphone users watch videos in the bathroom, too. The survey was intended to demonstrate just how difficult it is to get an app noticed on Apple’s key iTunes App Store.

Surikate’s CEO, Jules Minvielle, commented, ”Our research shows that getting an app ranked among the Top 25 or higher in the App Store Charts is crucial, as just over half of iPhone users (57 per cent) will not browse beyond the first 25 applications.”

The study also revealed that there are, on average, 52.2 million visits to the App Store every week.

Other findings include the fact that the vast majority of users are browsing through the App Store at home (86 per cent), where they have more time to discover new apps.

Only around a quarter (23 per cent) of users typically browse on the move, with browsing at work coming in closely behind (22 per cent).

When it comes to finding new apps, more than three-quarters of iPhone users (82 per cent) tend to do so by browsing the App Store (predominantly the Top 25) – while two-thirds of users have found apps through recommendations from friends and family.

This demonstrates the importance of kickstarting the word-of-mouth effect.

Surikate’s research also sheds light on the number of visitors on the App Store by day and time.

For example, if a brand and/or app developer were to have their application in the UK App Store between 6 and 9 PM on a Friday night, it would be visible to about 2.61 million users.

But once in the store, what can developers do to convert visitors to loyal users?

Presence in the App Store charts is crucial, as 75 per cent of iPhone users will often download apps from here without any prior awareness.

However, ranking and presence alone are not enough to drive downloads – 85 per cent of App Store visitors need to see a strong reviews, screenshots or price to be convinced.

There is little to separate the category browsing habits of the sexes, with Games and Entertainment being the top choices for both.

However, proving the value in stereotypes, there are signs that men tend to favour Sports, while women prefer to browse Food and Drink.

Jules Minvielle claimed that “Surikate is constantly striving to provide innovative and unique solutions to generate traffic onto applications and provide app developers with qualitative feedback on different aspects of their applications.”

Interviews for the study were carried out  in November 2012 with 1,591 iPhone owners were weighted to be representative of audience (mix of both iOS5 and iOS6 users)

The calculations for the number of visits to the App Store are based on an estimate of 9 million iPhone users in the UK.

About Tony Dennis

Tony is currently Editor of GoMobile News. He's a veteran telecoms journalist who has previously worked for major printed and online titles. Follow him on Twitter @GoMoTweet.
This article was published in App stores, Apple, Mobile applications, iOS, iphone, mobile developers and tagged , , , , , , . Bookmark the permalink.

One Response to 11% of iOS fans search for apps on loo

  1. Pingback: Peter Thiel & Reid Hoffman - iPhone5 news

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