1+3+9 ads up to MInfo

- Hidden deep beneath the vast smog banks covering mainland China the population have secretly been yearning for something for many years.  Slightly more freedom in their search engines? Nooooo, boring. Endless re-runs of Top Gear on Dave? No way.   No, the people of China have risen up to demand one thing and one thing only,  they want mobile social networking.

139.com, China Mobile’s mobile social networking offering is conscripting users at a frightening rate, promising to push 100m users in 2010.  That’s nearly as many people as live in Mexico.  And thanks to this deal with MInfo you can now advertise to each and every one of them.  It’s got to be worth it, on a numbers basis alone you could probably drive enough traffic to put a mid-tier UK website to shame just on accidental clicks.  The deal, which also sees the company providing search as well as ads, will see MInfo providing services for both the portal and mobile app.