AT&T gets ready for the i-Phone

M:Metrics predicts advertising is ready to rock in Europe

The Mobile Advertising and Marketing Analyst questions which white label player is bigger in mobile advertising JumpTap or Medio Systems

GSMA throws its hat into the ad standards ring

GoMo News Edgy Wireless Headlines

GoMo News Goes From Strength to Strength, Offering a Unique Advertising Opportunity and Press Release Repository

MCN mobile search takes over in Thailand

Rating: marvelous

By Bena Roberts

AIS, Thailand’s largest mobile operator with 21 million subscribers has signed up for MCN’s customized mobile search services to promote its popular Music Click services.

From the press release
“AIS’s passion to continually improve the subscriber experience drove aggressive timelines for launching improved search services,” said Marc Bookman, CEO of MCN. “We drew upon our global experience, as well as our recently announced platform upgrades, to rapidly deliver a customized solution that will increase revenues and customer satisfaction.”

What we think

Mobile phone marketing set to explode…Get ready for mobile phone adverts as Acuity and Acxiom combine to provide pop ups

Rating: careful customers don’t pop off

By Annie Turner

Acuity Mobile and Acxiom Corp have signed a deal whereby Acuity can take data Acxiom collects and combine that with its service, to make a joint mobile offer to Acxiom customers.

Acxiom customers include credit card, telecom, financial, car, publishing and mortgage companies. Acuity offers technology that collects data about mobile users such as location, time of day and user interests and then sends relevant marketing information to their phones.

Acuity can trigger ads to pop up on a phone any time.

Google Rumours…. again

LocatioNet ands DigitalGlobe imagery to amAze mobile navigation application

Rating: zoom-in’

by Bena Roberts


LocatioNet is enhancing its amAze service. We wrote about this originally here

What does this mean?
Basically GPS navigation is one of the hot potatoes in mobile. Mobile advertising and voice are the other two hotties and LocatioNet is now marrying all three of them.

How?
Basically, amAze will now be able to offer voice-guided GPS navigation over high resolution satellite imagery. So all amAze local search services can be found by voice navigation.

So?
Well this is great if you are using the GPS navigation service in the car. Even if the passenger is holding it – instructions don’t need to be repeated. Or Bluetooth can be used (if it doesn’t drain the battery power of the device).

Motorola gets in on the music act

Rating: rock on

By Annie Turner

Motorola has announced a marketing agreement that will bring Napster¹s on demand music subscription service to mobile consumers in Germany, the UK and US.

The companies will offer the service through in-box and after-market promotions, via retail and carrier channels in the US and Europe, with additional promotions to be announced in the coming months. European customers will also receive five free permanent downloads.

Napster To Go is compatible across Motorola’s portfolio of music-optimised and hones which feature Window Media DRM. The service will launch in the second half of this year.

Bharatmatrimony goes mobile - sort of

Rating: more mobility needed

By Annie Turner

Indian ‘matrimonial services providers’ Bharatmatrimony has launched Voice Matrimony, a mobile service that allows users to send and receive voice messages from prospective spouses.

Initially the service has been launched on Airtel, at 505050.

The service is

Radio stations move towards ad-supported interactivity

New 3 Italy services with bells, whistles, flatrates and Novarra browser

Rating: gung ho

by Bena Roberts

3 Italy and Novarra have worked together in the past – but now a new WWW service is being launched. Data plans and flat rates are also not new in Italy but another plan will be introduced for this WWW service.
The new data service will cost EUR 9 per month or EUR 1 per day with a special one week try and buy promotion.

What We think?

Meffys Shortlist out

Rating: rock on

GoMo News and BKI Media helped judge the Meffy Awards this year and the shortlist is out.

Bena Roberts will be at the MEM event in Monte Carlo in June if anyone wants to meet up.

Mobile News for Leaders