More research on the audience for mobile advertising
Rating: the richer, older minority is neglected
By Annie Turner
Mobile media publisher MoMac has published its first Mobile Advertising Attitudes report (undertaken by Tickbox), supporting the launch of its GoSell mobile ad campaign management tool. (Well, at least they are upfront about that.)
MoMac’s research emphasises the need for mobile advertising to match specific audience requirements (nothing […]
