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Interview: Admob CEO Omar Hamoui

Rating: we have just struck a deal with the inBabble blog specialising on interviews with mobile people and every interview in the advertising and search space will be cross-posted on GoMo

By inBabble

What does the future hold for mobile content and for Admob, the most active mobile advertising company today? We asked Omar Hamoui, CEO of Admob.

What are you seeing in mobile today that you didn’t expect five years ago?
Omar: I think that five years ago I would have been surprised to see such broad use of the mobile internet. I would have bet that the browsing environments would still be closed. I would also be surprised to see fixed rate data tariffs to encourage data use. Remember that five years ago we were in a WAP-only world and the browsing experience was slow and unusable on most devices. Now we have high speed networks and rich devices – many of which have full QWERTY keyboards. Amazing.

What do you see in the future for mobile? How will things be different for mobile consumers in five years?
Omar: The mobile browsing experience is more open and more personalized. This will continue. I predict that we will see a proliferation of mobile web sites and mobile web usage as we have seen on the internet. There will be some important new companies formed that none of us have yet heard of. We don’t yet know who is the MySpace or Yahoo or eBay of mobile. We should see huge steps forward in mobile commerce too.

Nexage launches click-to-video, removes big industry stumbling block

iHarperiCollins iIn iiphone ipublishing ideal

itsmy bloody story and i will write what i like

Verizon WAP 2.0 vs Verizon Web 2.0

Verizon launches Mobile Web 2.0

UpSnap merges with Mobile Greetings

Mobile social networking has 12.3m friends in US and Western Europe

Rating: still a case of Billy No-Mates, relatively speaking
 
M:Metrics has released its first measurement of mobile social networking, announcing that 12.3 million consumers in the US and Western Europe accessed a social networking site by phone in June.
The American audience for mobile social networking sites was the largest, with 7.5m, or 3.5%, of mobile subscribers. [...]

Contec strikes deal with AdMob

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Mobile Search AOL remains in BETA adds Advertising

Rating: not that new?

By Bena Roberts

Yesterday, I saw a post on GigaOm (http://gigaom.com/2007/08/14/aol-launches-mobile-search/) about AOL Mobile Search BETA. I immediately tested it and nothing had changed? So I left a comment asking if this was a private BETA test.

But it wasn’t and Farhan Memon Senior Product Manager of AOL responded and said that it only went live at 8am Eastern.

So last night I took another look. I also pulled out the January issue of The Mobile Search Analyst with the original analysis of the AOL Mobile BETA search.

What I found?
For the average consumer very little is different. The changes concern mobile search advertising only following purchase of Third Screen Media. I set my location to 90210 (how original – but I am in a village on the Rhien in Frankfurt, at the moment). The phone just accepted that I was in the US and set my location. Then I did the same searches I did for the original analysis.

I will document the results in the Mobile Search Analyst. But the biggest change is the introduction of a half banner ad and a underneath it is a text link ad. There is a huge issue of inventory and when I searched Pizza – I didn’t even get an ad served. After conducting about 30 searches from everything from girls to books to money – when I typed in cash – I got my first two sponsored link results as well as the banner and text link. Here are some screen shots of the ads. (See Following page)

Related: http://pushingthebarrier.typepad.com/pushing_the_barrier/2007/04/third_screen_me.html

Mobile music search and discovery: three questions with Victor Fredell Sony Ericsson’s Content Acquisition Manager for music

Mobile News for Leaders