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AdMob’s Download Tracking service shows games and free apps are biggest hits
Starting last December, a limited number of iPhone apps began testing AdMob’s new tracking service for downloads. The full service has been launched today, so that advertisers can accurately monitor App Store conversion rates. The service measures clicks on ads that lead to completed downloads of the advertised app. AdMob has revealed some of the trends already seen since the test began in December.
mDialog launch pre and post-roll ads for video content on iPhone
iPhone video delivery platform mDialog has announced it’s own advertising service. The mDialog Ad Delivery platform (mAD) was launched at the MacWorld Expo today. The platform lets content producers and advertisers deliver 5 - 10 second pre or post-roll ads and coupons on iPhone video content.
Verizon set to finally finish Alltel acquisition this Friday
Originally announced in June of last year, Verizon’s 28.1 billion dollar deal finally closes this Friday.
Juniper Research claims mobile coupon and barcode companies could benefit from the downturn
Some good news for mobile barcoders, from Juniper Research. It has released a report claiming that companies sending coupons via mobile barcodes will enjoy a massive surge in the coming lean years. According to the report, consumers looking for savings are far more likely to use targeted coupons sent direct to their phone.
First Clearwire WiMAX 4G network launched today in Portland
Clearwire officially rolled out it’s first WiMAX network in Portland today. Clearwire has been running broadband networks in other countries for a few years now, but the Portland launch marks it’s first launch of a 4G network. This follows it’s merging with Sprint’s WiMax network, Xohm. Since then, Clearwire has been erecting masts and preparing network areas in various US cities, including Washington, D.C. and Chicago, but Portland is the first to go live.
Deal between Al Jazeera and Sony Ericsson will bring headline news to mobiles
The Al Jazeera Network and Sony Ericsson have announced a deal to bring headline news straight to mobile phones in both English and Arabic. Al Jazeera RSS feed links are now built into the software of several Sony Ericsson devices in the Middle East and North Africa.
