Where did Ericsson go wrong?

NBC Universal invests in 4INFO

Yellowpages goes loco with new apps

World Telemedia: cross platform marketing debate

Rating: crucial stuff

By Annie Turner

My second stint next week as Ethel “call me madam “Mermon at the World Telemedia conference is on Friday 9th November, when I’ll be chairing a panel on Powering Up Cross Platform Marketing with Telemedia between 3.30 and 4.30.

Greystripe shows Vivendi the way in ad-supported games

Rating: it’s a wrap
Vivendi Games Mobile and Greystripe are going to work together to offer ad-supported free games on mobile. This is the first time that the subsidiary of Vivendi Universal Games has moved into the ad-based mobile game market, according to A&E Interactive, whereas Greystripe has already generated 21 million downloads.

Vivendi Games Mobile will [...]

Nokia seeks to impress with Music Store demos

Mobile ad revenues: USD5.08bn by 2012

Rating; something’s got to give first

By Annie Turner

Local mobile search, part of Opus Research, has released research that forecasts the US and Western European mobile advertising revenues will reach a combined USD 5.08bn by 2012, up from an estimated USD 106.8m at year end 2007. The US is anticipated to drive roughly USD2.3bn of the total, while European markets will see revenues approaching USD 2.8bn within the forecast period. The figure represents a compound annual growth rate (CAGR) of 116% for the combined regions.

SinglePoint wins ‘biggest ever’ marketing contract for a media co

T and my shadow

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