Mobile ad revenues: USD5.08bn by 2012

Rating; something’s got to give first

By Annie Turner

Local mobile search, part of Opus Research, has released research that forecasts the US and Western European mobile advertising revenues will reach a combined USD 5.08bn by 2012, up from an estimated USD 106.8m at year end 2007. The US is anticipated to drive roughly USD2.3bn of the total, while European markets will see revenues approaching USD 2.8bn within the forecast period. The figure represents a compound annual growth rate (CAGR) of 116% for the combined regions.

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EIDQ Directory Information Industry Conference

Rating: making local search better

By Bena Roberts

I am currently in the Latvia in the beautiful city of Riga. I am feeling very nostalgic here and the architecture, way people dress and cold reminds me of my university days in Hungary. When I went to Hungary in 1995 t study European Union and Business I wanted to be a politician. But how things change! By the end of the Masters I had majored in economics.

Mobile Search fails to reach its peak at CTIA

by Bena Roberts

At this year’s CTIA talk on mobile search and advertising was subdued.
Yahoo!’s bullish CES launch of Go! was replaced with zero representation; a few rumblings were heard from Google but the gPhone was not announced; AOL enforced the bullishness of branded search on the market with its new proposition and the silence of its rivals indicated that they might have peaked slightly early. Microsoft went all out on devices and its shares leap is more to do with an overall mood of evangelism from the Microsoft camp from providing community services than search.