Mobile Visual search to decorate the Christmas Tree

Rating: Mobile Acuity wins most innovative crimbo card
I have received hundreds, nope thousands of e-cards this year but this one tops the bill. Its from Mobile Acuity and it comes with a message asking to help “add some sparkle to our Christmas Tree”.

Then there is this
“place a decoration by taking a picture of our [...]

Mobile Advertising 2007 The way we were part 1

Rating: 2007 is best described as the year of the “hiccup”
By Bena Roberts
What does the year of the “hiccup” mean?
Basically no eathquakes, lots of takeovers, even more confusion on what consumers actually want and suddenly mobile advertising becomes every operators’ wet dream.
I have compiled some lists of the hottest stories on Mobile Advertising in 2007. [...]

Foreca.mobi launched

Rating: “snow is falling”
by Bena Roberts
The Finnish weather service company that also is on Nokia’s Widsets widget portfolio has launched a new free mobile internet weather service called foreca.mobi.

From the press release:“Foreca has a great amount of weather information for mobile phone users. New technologies enable us to provide this content for larger audiences than [...]

Mobile Seo

Viable advertising strategies? Google and Nokia?

Rating: Written by Bena Roberts published in magazine the Wireless Business Reveiw
**sorry its been quiet today - my son had an operation this morning. But in the spirit of good reading - I am attaching an article that was published in the Wireless Business Review in a regular feature that I write called Cutting Edge. [...]

Mobile Advertising two ends playing agains the middle? BKI Media Analysis 2.0

MetroPCS Customers get savings with Cellfire Mobile Coupons

Rating: metro coupons on cellfire
MetroPCS Communications has teamed up with Cellfire to launch mobile coupon discount offers.
MetroPCS?
MetroPCS is a Dallas based mobile communications provider. Its offers flat rate monthly mobile fees based on the monthly fees not number of minutes used. It has about 3.6 million subscribers.

Cellfire?
Cellfire is a mobile barcode and coupon company. Its [...]

Bouygues pilots Miyowa’s MoveAD for mobile instant messaging

Rating: dynamic duo?
Miyowa?
Miyowa is an instant messaging provider passed in France. Its won a number of deployments in the past year focusing on interoperable IM services for mobile operators.

Bouygues?
Bouygues is the iMode player in France and the third mobile operator known for its innovation.
What is MoveAD?
Bouygues is piloting MoveAd – the Miyowa service that triggers [...]

Social Network VelvetPuffin becomes Trugo

Rating : good news the company took my advice
Hot off the email!
Dear VelvetPuffin User,

We have some exciting news about VelvetPuffin and we are also announcing a new contest!
First, we are changing the name of VelvetPuffin to Trugo and we have changed the user interface of the site. Why? After listening to our user community [...]

MVNO Schwarzfunk re-born in Germany

Operators must get more proactive over data charges

MC2 Mobile Codes Consortium convinces OMA and GSMA to drive mobile marketing using 2D barcodes

Rating: MC2, OMA, GSMA, 2D? Drowning in acronyms
MC2?
The MC2 is the Mobile Codes Consortium. It’s a cross industry group created by NeoMedia and Gavitec to enforce a global adoption of mobile marketing using 2D barcodes? Other founders and members of the MC2 are: Publicis Groupe, Hewlett-Packard, Deutsche Telekom, KPN, Nokia, Qualcomm and Telefonica/O2.

What will the [...]

FeedM8 launches Web-Alerts.com

Radio station Antenne Bayern implements conVisual interactive radio services

T-Mobile and 3 create Britain’s largest 3G network

Mobile News for Leaders