Idle Screen Mobile Search: Nokia and Google mobile search client for S60 devices

So, I saw on my twitter feed that a couple of people in the blogosphere had downloaded the S60 Google Search client. I then read a review on All About Symbian and thought as the previous Mobile Search Analyst it was my turn.
Yikes. My immediate reaction to the Google S60 Client is “gosh it is [...]

Chat with Bill Tam CEO of EQO Communications

During the MyStrands GoMo News Blender at Mobile World Congress I had the pleasure to get a demo from Bill Tam from EQO Communications regarding the EQO application.

EQO?
EQO is an VoIP, Internet, Mobile company that has launched a beta application that is like a souped up phone book.
Actually I have to apologise because when he said it [...]

Skyfire.com very sexy new mobile browser in BETA

Skyfire Mobile Browser looks GREAT At the GoMo News Blender (sponsored by MyStrands) at the Mobile World Congress I met up with Raj Singh. Now, I don’t know Raj that well, but I have met him a few times. So I am not 100% sure with what he does and if he is the owner [...]

Mobile Barcodes 101: Understanding Mobile Barcodes

Mobile Barcodes 101: Understanding Mobile Barcodes (sponsored by NeoMedia Technologies)  
Mobile barcodes are on the verge of becoming a global phenomenon, but what exactly are they, what do they do, and for whom? We became familiar with the original, linear barcodes (or 1D), from our supermarket shopping in the 1980’s (although the technology was patented [...]

Orange and Ten by Orange to launch their new multimedia offers on March 6 2008

Orange also updates its multimedia offer. Features include the smallest 3G+ key on the market, a new range of multimedia options and a limited series of Star offers.

All unlimited with Ten by Orange
As an innovative player in mobile Internet, Ten recently teamed up with Orange to come up with a new offer, Ten by Orange [...]

AskMeNow opens up to mobile publishers

Typical mobile SMS search and find company AskMeNow is opening up its mobile platform for publishers.

What does this mean?
It means that AskMeNow is going white label and now companies can use the AskMeNow search question platform for their own service, brand building or business means.
From the press release
“AskMeNow is the only mobile search solution that [...]

Go2 the Oscars

go2 Media™ has launched go2 ’08 Oscars (http://oscars.go2.com), a unique mobile website focusing solely on the 2008 Academy Awards. The site utilizes XHTML and WAP 2.0 applications for enhanced user experience and showcases go2 Media’s ambitions to serve the entertainment interests of go2’s 18- to-34-year-old demographic through mobile-centric media.

From the press release
“go2 Media’s ability to [...]

Mobile Advertising Click Through Rates of 5%, 12%, 25% and 29%?

I am not the only one who finds the recent high profile comments about Click through Rates hard to swallow.
It started with Vodafone’s Ray de Silva quoting 25% at Mobile Advertising and Marketing Forum in London in January.
Then, at the MoMo Peer Awards Blyk’s CEO quoted 29%. Both Vodafone and Blyk have not shown any [...]

Price slashing for mobile advertising evident in the UK already

There was some shop floor gossip last week at MWC that Yahoo! was killing everyone’s business model by bundling mobile with online campaigns in a bid to drive up inventory levels and get traction.

Yahoo! is unquestionably the display ad leader in the UK market at the moment and its onslaught on mobile by using “low [...]

How to measure the value of mobile advertising?

There was a lot of news and views about metrics to measure mobile advertising last week at the Mobile World Congress.
Bango announced its analytics, M:Metrics previously announced an agreement with AdMob and now the GSMA has formed a working group with Vodafone, Telefonica, O2 Europe, T-Mobile International, 3 and Orange. This group is aiming to [...]

GyPSii partners with Shanghai Rannuo and China Unicom to launch new mobile-location services at the 2008 Olympic Games

February 20, 2008, Amsterdam & Shanghai
GyPSii, the world’s leading geo-location and mobile social networking provider, has partnered with Shanghai Rannuo and China Unicom to launch its GyPSii service during the 2008 Olympic Games in Beijing.
The GyPSii service combines social networking, mobile, location and web 2.0 technologies to offer China Unicom users a seamless mobile lifestyle [...]

Airwide and TietoEnator Partner for Mobile Advertising Solution

Airwide is going from messaging to managing mobile advertising by partnering with TietoEnator.
 
TietoEnator?
I have known TietoEnator for a very long time and several of the company consultants turned up at our Barcelona GoMo News Blender (sponsored by MyStrands).

TietoEnator is an enabler. It manages the support for creating and managing mobile campaigns for mobile operators.
Airwide has a [...]

TeliaSonera vs JumpTap vs Novarra Vision Platform 7

Novarra has launched its new Novarra Vision Platform which is optimised for mobile advertising.

From the press release:
Mobile Usability
Usage data from global commercial deployments show that speed and usability are key drivers of consumer uptake.  Version 7.0 includes comprehensive enhancements that extend Novarra’s leadership in this area. These features are in addition to SmartScroll™, SmartNav™ Snapshot™ [...]

Jasper Wireless Helps Minteos Safeguard the Environment

Service platform to provide quick and reliable global communications for groundbreaking natural hazard detection systems
Sunnyvale, Calif. – 19 February 2008 – Jasper Wireless, the licensed global machine-to-machine (M2M) mobile operator, today announced that Minteos is using the Jasper Wireless service to provide quick and reliable wireless service around the world to its NaturAlert suite of [...]

Medio and SurfKitchen make one click on device portal mobile search love

SurfKitchen and Medio are joining forces to “demolish the barriers” and create a combined and integrated on device portal.
Who on earth is SurfKitchen?

SurfKitchen is one of the leaders in the mobile on device portal space. They were managed by many ex O2 employees and were the team behind the mega successful O2 Active. My love [...]

Mobile News for Leaders