AdMob iPhone 3G Advertising and developer incentive

AdMob has raised the bar on mobile advertising with its new iPhone 3G Advertising Solutions. Finally we get banner ads and a nice interface and high quality brands. What a change from the text ads that I started to test a year ago.
Is this AdMob’s puberty?

Yes. I think that it is. It is out of [...]

Waterford Institute of Technology

Link love back and a thank-you to Barry Downes and team at the TSSG for setting up Visibility Mobile. This is the link to a post written today on the TSSG blog. I am so excited about this opportunity and the interest that we have had from brands even before the Alpha is made public is amazing.

One [...]

Mobile Social Networking – Don’t Miss This One!

If you’re in Manhattan on Monday 28th July 08, get along to the MobileMonday New York meeting, which is discussing the Viability and Monetization Potential of Social Networks.

Location: Samsung Experience Center, 10 Columbus Circle, NYC
Cost: Free
Starts: 6.45pm
 
They’ve assembled a top tier of experts from the mobile and social network genres to  discuss the initial findings [...]

3 signs one million mobile broadband customers in Europe

3, the 3G only mobile operator, has reached the milestone of one million mobile broadband customers in Europe. This shows demand is strong for mobile broadband in all 3’s territories, including the UK, Ireland, Italy, Sweden, Denmark and Austria.

From the press release:
Christian Salbaing, Managing Director European Telecoms at Hutchison Whampoa, said, “This milestone shows people [...]

SMX Expo: The Future of LoMo - Convergence is Upon Us Panel

This panel was to explore the convergence of local and mobile search (LoMo) and how wireless technologies, GPS, and broadband access allow for more real-time local mobile search.
Ted Morgan, Founder and CEO of Skyhook Wireless, said that local search is a killer app for mobile. Perry Evans, Founder and CEO of Local Matters said [...]

SMX Expo: Monetizing Local & Mobile Panel

This panel had quite a few case studies to show how some people are having sucess with local mobile campaigns.
Dan Hobin, CEO of G5 Search Marketing, whom I interviewed earlier in the day with their press release and mentioned the Self-Storage campaign with Facebook and forwarding the coupon/offer to their mobile phone.

Bryson Meunier from Resolution [...]

SMX Expo: The Local Mobile Search Landscape Panel

This panel talked about local mobile search opportunities and had a lot of statements which, I believe people in mobile search might question. In particular, Dan Miller from Opus Research had this to say:
Mobile Search is an extension of my desktop search and the desktop would be the control panel for mobile preferences.

He also claimed [...]

Zvents Partners with YELLOWPAGES.COM for Local Search, Gets into YP iPhone App

Zvents, the local search and advertising network, and YELLOWPAGES.COM announced a partnership to power unique local search capabilities. The YELLOWPAGES.COM local search iPhone application, powered by Zvents and announced last week, is available at the Apple® App Store; the app ranks among the Top 25 downloads.

Ethan Stock, Zvents CEO and founder, said, “It is clear [...]

SMX Local and Mobile: Yahoo Knows Local

Frazier Miller, General Manager, Yahoo! Local gave the Keynote Address to open the Search Marketing Expo event focused on Local and Mobile in San Francisco today. He claims that Yahoo knows Local and Mobile. User queries for local search are increasing. The complexity of the local searches is shown by the length and number of [...]

G5 Search Marketing Adds Mobile Coupons to Local Marketing Platform

G5 Search Marketing Inc., a leader in local advertising and measurement solutions, today announced the addition of mobile coupons to its local marketing platform. G5’s new mobile technology gives local businesses the ability to track their customer conversions from where they originate online to the point of sale off-line.

In local markets, people search online and [...]

Drinks with Hayley Melidonis Nokia Interactive and more!

So I invited a few friends in the industry to a small Champagne reception at The Hospital in Covent Garden. I wanted to celebrate Visibility Mobile and say thanks to some people that have really really helped me.

I won’t write about everyone but just before hand I also had a great meeting with Jonathan Macdonald [...]

Loopt Implements Facebook Connect to Enable Users to Easily Find and Connect with Facebook Friends

New Integration Will Allow Loopt Users to Find Facebook Friends Whenever They’re Nearby

From the press release:
 
“Working with Facebook Connect widens the circle of friends Loopt users can interact with, combining the power of Loopt’s social-mapping service with an established network of Facebook friends,” said Evan Tana, the Director of Product Management &  Marketing of Loopt.  [...]

Never be out of touch again with credit top-up on-the-go from Truphone

London, UK – Wednesday 23rd July - Truphone has phased in important new service improvements that ensure its customers need never run out of credit again. The improvements are fourfold:
 

customers can now easily top-up [refill their credit] while on the move, via either handset screen-optimised web pages or an automated telephone top-up service;
customers may [...]

SMX Expo Local and Mobile Coverage

Hi there from San Francisco. At the Search Marketing Expo: Local and Mobile show. Some of the buzz I’ve already heard from chatting with a few people are that the show appears to be a little smaller than before? But I’ll be chatting with people and giving summaries from the sessions. Posts are tagged: SMX [...]

Orange Rob Lowe Ad and GoMo News today

I am giving a workshop today in Reading and them am meeting some mobile advertising types at The Hospital in London this evening. Rob has just moved home and is stuck without WiFi and phone and is having a terrible time.

So today will be a slow news day. I will try and blog as an [...]

Mobile News for Leaders