Halloween – a wide open content opportunity missed

Rating: Providers have certainly missed a trick
On a day like today – Halloween – I’d expected to been bombarded with themed mobile content. Although Brits spend something like £150 million instead of £5 million ten years ago, I could find virtually nothing.
As a starter, I looked for a Halloween themed ringtone. Eventually I found a [...]

Amobee to integrate ads into Qualcomm’s Plaza widgets

Rating: This widget is brought to you by our sponsors
How can you make money out of mobile widgets? Answer: Find a way of integrating adverts into them. That’s exactly what Amobee and Qualcomm have done together.
Back in May 2008, Qualcomm announced its Plaza offering which it claims is a platform-agnostic service that provides the necessary framework for the [...]

ComScore spots European trend for food SMS ads

Rating: Would you like a burger with that text?
The latest figures from the comScore M:Metrics Benchmark study have unearthed a definite European trend towards non-mobile products being advertised via SMS/text marketing. And food is a favourite.
Comscore says, “The fastest-growing category of SMS advertising since August 2007 is food, at a rate of 53 per cent, [...]

Sprint makes child location affordable

Rating: Halves cost of service to $5 per month
Sprint Nextel has decided to go big on its child location service which it calls Sprint Family Locator. Developed by WaveMarket for Sprint, it claims to be the industry’s first family location service that enables families to locate offspring using GPS technology.
Parents can use any web-enabled Sprint [...]

GoHello supports SMEs with online survival guide

As a recession looms GoHello calls for SMEs to stand by each other in the fight for economic survival
London, 30th October 2008: GoHello™, award-winning innovators of the ALLmobile business phone system, today announces the launch of its SME survival site. The site will give regular advice to small and medium sized enterprises on how to [...]

Xtract Selected as a Top Innovator by GSMA - as part of the 2009 Mobile Innovation Global Awards Competition – APAC Tournament

Helsinki, Finland – 30th October, 2008 – Xtract announced today that the GSM Association (GSMA) selected its Social Links solution as a top finalist for the 2009 Mobile Innovation Global Awards Competition – APAC Tournament. The Mobile Innovation Global Awards Competition encourages breakthrough technology, applications and services in the mobile industry by bringing together innovative [...]

3 UK Grows Messaging Business with Kabira Transaction Platform(TM) Software

Kabira(TM) to Provide Software Technology to Support Hutchison 3G UK’s Expansion of Real-Time Mobile Email, MMS and SMS
London, UK and San Mateo, CA –  October 30, 2008 – Kabira Technologies, Inc., a leader in high performance transaction processing software for global enterprises, today announced that the UK mobile service provider, Hutchison 3G UK Limited (3 [...]

Adax Delivers Four Port SS7 Controller For Low Profile PCI Express

HDC3 PROVIDES SUPERIOR SCALABILITY, FLEXIBILITY AND PRICE PERFORMANCE RATIOS
30th October 2008, Reading, UK – Adax Europe, an industry leader in high performance signaling infrastructure, has launched the HDC3-Low Profile PCI Express (PCIe) four port SS7 controller: HDC3-LPe.  With four physical ports on board, rather than the normal two, Adax’s Low Profile PCIe card maximizes system [...]

Sonic Boom uses Facebook to build its brand

Rating: First trivia mobile game on the social network, apparently
Why not leverage the growing power of the social networks to promote your mobile games and brand? That’s exactly what Sonic Boom, a with the launch of what it claims is the first mobile trivia game on Facebook.
 Sonic’s Name That Movie game offers thousands of trivia [...]

Mobisoc responds to GoMo criticism of Mitr

Rating: This is how the Mobisoc roadmap now looks
Coo. The power of the Press. Or should that be the Blog? Anyway, Mobisoc - which wants to be the new Sun Microsystems of the mobile world – has responded to my criticisms of the product.
You can read my original story on Mobisoc’s launch here. This is what Mobisoc’s Manish [...]

Player X brings another console hit to mobile

Rating: Kept the Playstation deal a bit quiet, eh, Monty?
In a long-distance ear-bending exercise from India, my old chum Monty Munford, has been trumpeted the latest success for Studio X, the publishing arm of  mobile game specialist, Player X.
I’m supposed to be excited that it’s now possible to play the LEGO Batman videogame on a [...]

Giecke & Devrient offers SIM customisation to T-Mobile

Rating: Whatever happened to on-SIM apps?
A rather innocuous press release from SIM specialist, Giesecke & Devrient (G&D), has got me thinking about SIM customisation. It could prove a very powerful marketing tool for operators.
G&D has just announced a deal that it has concluded with T-Mobile UK regarding the online ordering of prepaid SIM cards. Effectively, such [...]

Datz targets musicphones with DRM-free MP3s

Rating: First get yourself a PC, then side-load the music
Possibly one of the first entirely DRM-free music sites which offers tracks in MP3 format and which you can keep forever, has just been launched in the shape of the Datz Music Lounge.
All you have to do is purchase a year’s subscription for £99.99 and you [...]

Mobile Analytics: Medialets CEO Eric Litman

Now, one thing that I do love is a challenge. So when Rana Sobhany VP Marketing at Medialets sent me an email, she managed to spark my interest. How? Well, she congratulated me on my work on mobile analytics and then said I am “missing a significant chunk of the direction.. including native application measurement”.
So, [...]

MMA updates its mobile advertising guidelines

Rating: Lots of stuff to follow in mobile advertising world
The Mobile Marketing Association (MMA) has announced the release of an updated version of its global Mobile Advertising Guidelines.
The guidelines provide the global formats, guidelines and best practices necessary to implement mobile advertising initiatives in a variety of mobile media channels, including web, messaging, downloadable applications [...]

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