Monthly Archives: April 2011
Mobile shoppers prefer not to use their PCs
Global mobile advertising and entertainment network InMobi has released some stats looking at mobile shopping. Amongst mobile Internet users, their phones are a much more popular device to use for shopping than computers. Continue reading
Usablenet claims industry first HTML5 mobile platform
Rating: Usablenet Mobile 2.0 works on multiple mobile OS
With the release of Usablenet Mobile 2.0, mobile web specialist which focusses on the retail industry, Usablenet, is claiming the industry’s first HTML5 mobile platform. The company says Mobile 2.0 will enable brands to an affordable cross-device solution thanks to HTML5. The platform supports all major mobile operating systems, including Apple i0S, Android, BlackBerry, Nokia and Windows. Continue reading
Mobile barcodes on TV: marketing, payments, Mobio and Shaw
Canadian company Mobio has appeared on GoMo many times now – because it has a tendency to do interesting things with mobile barcodes. Now it has announced a deal with communications and media company Shaw to place marketing and payment barcodes on TV in Canada. Continue reading
Mobile social gaming isn’t the future; it’s the now
After OpenFeint sale, here comes Sibblingz. Door’s open, boys!
Last week’s massive sale of cross-platform gaming platform OpenFeint has had an interesting knock-on effect – it proved to the world at large that social mobile gaming really is where it’s at. So this week, the same incubator that gave rise to OpenFeint is pushing it’s latest social gaming wunderkind, Sibblingz. How is it different to OpenFeint? Read on… Continue reading
Mobile location: Ubiquitous Location & Positioning Technologies
According to current estimates, alternative GPS positioning technologies will generate more than $2.5 billion in sales by 2015. This comes at a time where the market for location technology is on the cusp of becoming universal, and integrated into over two thirds of phones by 2014. Continue reading
African telecoms operators may not be ready for mobile money
Africa is often referred to as the “birthplace of humanity”. In the future, it may also be referred to as the birthplace of mobile banking. The continent has incubated services like MTN’s MobileMoney and M-PESA – which have proven beyond doubt that mobile devices to bring banking to the unbanked in poor/rural areas of developing nations. But an interesting news release today has shown that telecoms operators in Africa may not be as ready to take advantage of this as we might have thought. Continue reading
Re-installing operator software on a rooted handset
Rating: How to get Orange Maps back on your Android
One of the major drawbacks with ‘rooting’ an Android handset (in order to obtain an unofficial OS update) is that you lose all of the custom embedded apps which originally came with the phone. This applied to us when we rooted a Motorola Dext from Orange, for instance. The same drawback applies to using a SIM-free handset purchased over the internet rather than obtained directly from your mobile network operator. Chatting to Telmap, however, GoMo News has discovered how to restore the Orange Maps app if you have managed to delete it. Continue reading
Greystripe lives the dream with $70 million buy-out
Rich media mobile advertiser Greystripe has just earned the prize – after years of hard graft, it has been bought out for $70 million by on-line advertiser ValueClick. We take a look at the deal and what it will mean for the future of Greystripe. Continue reading
Maping expert provides stealth advertising
Rating: An audience with Motti Kushnir – Telmap’s CMO
It’s been easy to view a specialist like Telmap as just another map supplier. However, a quick chat with Motti Kushnir, Telmap’s CMO, has convinced GoMo News that the company has been able to re-invent itself. As Kushnir says, “Maps are not just about navigation”. There’s more to it than that and significantly, Kushnir explained that Telmap has effectively mutated into a supplier of mobile ads without ever having to mention the word ‘advertising’. During our chat, Kushnir also let it slip that Vodafone 360 has effectively been dead for a year – it’s passed away quietly without any major fuss. Continue reading
If you wanna update an iPhone’s iOS, backup first
Rating: Probably why many users haven’t done so
If you plug an iPhone into your [Windows based] PC and Apple cunningly suggests that there’s a newer version of iOS available, what do you do? A) Say Yes. B) Panic. The correct answer is B (Panic), because if you blithely go ahead and upgrade the OS, you could lose everything you’ve got stored on your handset. This is a particular disaster if you’ve downloaded loads of paid-for apps onto the iPhone. The solution is to make jolly sure you’ve backed up all of the data held on the iPhone before accepting the upgrade. Continue reading
Out of the media spotlight? Lauch your own iPhone app
Rating: Seems to be working for Charlie Sheen
What do you do if you’re a famous Hollywood actor but your star seems to be on the wane? Ignore the Big Screen and go for the fourth screen by launching your own iPhone app. That’s exactly what Hollywood Bad Boy, Charlie Sheen has done by launching ‘The MaSheen’ app for the iPhone. It will set you back a £1.79 and is described by one iTunes App Store reviewer as “the only officially Sheenius app”. He’s obviously still got his fans, although the app appears to need a bit of tweaking as one of the videos crashes according to another reviewer. Continue reading
Mobile Entertainment Forum announces evening of content and commerce
MEF, the global trade association for the mobile media industry, today announced the launch of ‘MEF Global 2011: Mobile Content & Commerce’ as part of two days of annual events for its members and the growing mobile ecosystem. The new event, together with the MEF CEO Summit and the Meffys, will provide a critical two days of knowledge-sharing and business development for the existing players and new verticals which will make mobile the ultimate platform for consumer engagement and monetisation. Continue reading
AT&T’s T-Mobile buyout giving me Orange/T-Mobile flashbacks
The announcement that two of America’s biggest mobile networks will be merging has made a lot of ripples. After AT&T announced it would be acquiring the American subsidiary of Deutsche Telekom, the arguments that the resulting network would be “too big” began almost immediately. AT&T has hit back with a remarkably informal blog post, and the entire thing reminds me of similar events that happened in the UK recently, when Orange and T-Mobile merged into Everything Everywhere. Continue reading
Ericsson predicts 64 LTE networks by 2013
Telecoms equipment provider Ericsson has a far larger reach than many of the mobile operators it works with. Hundreds of networks around the world run on Ericsson equipment, and it claims that 50% of all Android and iOS devices in the world are connected through their infrastructure. This gives the company has a good view of how infrastructure will develop in the future. It has now released it’s predictions for the growth of LTE around the world. Continue reading
