Monthly Archives: September 2011
Rating: more iOS users pay to download than Android fans
It seems that while Brits are buying more Androids than any other make of smartphone, they still actually quietly covet an iPhone, according to research just released by Nielsen. The company says that over the last six months, Android phones have accounted for a commanding 44 per cent of acquisitions which is almost twice as many who bought a RIM Blackberry (25 per cent). Apple with its iOS phones was actually in third place with 18 per cent while Nokia/ Symbian stalwarts represented 7 per cent. Yet, surprisingly only 65 per cent of RIM Blackberry owners rate RIM as their favourite brand, with 11 per cent of these RIM owners actually rating Apple as their favourite. Apple envy is obviously the name of the game here! Continue reading
Rating: Enticing people onto mobile casinos is obviously big bucks
Following our earlier story ‘Moobile Games shows how to tap into touchscreen phones ‘ (see here), we’ve been contacted by Probability Affiliates. They’ve told us that CPA stands for Cost Per Acquisition. Which means that starting your own mobile web site to entice people to gamble is even more lucrative than we first thought. For everybody you sign up, you get a quid (£1). Continue reading
Rating: And in second place are the mobile operators
Although it’s entitled ‘Who will win the mobile payments standards war’ the latest report from independent telecoms consultancy, Coleago Consulting, is really focussed on the mobile wallet. Which is why the author has concluded that, “Google is currently best positioned to win the standards war for mobile payments.” However, the report does concede that, mobile operator alliances are in a strong position to challenge the major over-the-top players, should they move fast enough.” For a UK based operation, this report certainly does appear to take a very US-centric viewpoint. It seems to ignore entirely the fact that there is a fully functional mobile payments eco-system functioning perfectly well in Africa thanks to the like of Fundamo and MTN Uganda (see our previous story here). The report’s conclusion also seems to assume that NFC is the only option when 2D barcodes could be used in precisely the same fashion, for example. Continue reading
Vodafone Italy has been awarded a total of 60 MHz (2×30 MHz) of new spectrum in the Italian government’s auction, enabling the Company to provide its customers with enhanced mobile internet services across the country, including in rural areas.
Rating: Just as Nokia shuts down Navteq
Intel chose a keynote speech at app developers conference in Seattle (any irony here?) to announce that it had signed an agreement to acquire Telmap which will become a wholly-owned subsidiary of Intel. The news comes at the same time Nokia was forced to announce that it is closing down its NAVTEQ mapping and location based services (LBS) operations in Bonn, Germany and Malvern, USA with an expected loss of 1,300 jobs. The contrast couldn’t possibly be greater. GoMo News can only speculate that Intel might have decided to go for Telmap as a means of avoiding any reliance on Google Maps. Don’t forget, Intel hasn’t entirely given up on MeeGo, either. Continue reading
Rating: Learn from the masters – the adult industry
It has always struck GoMo News how difficult it is to support your own mobile web site with either sponsorship or advertising (or a bit of both). How about doing so by promoting gambling? After all, it is legal to do so in the UK. We’ve just had a flier from a company called Income Access which is behind the Probability Affiliates brand. It is promoting a new brand called Moobile Games. That’s not a spelling mistake – it’s a play on the word Moo as in moo-cow. We’ve no idea how good the offer is, but it strikes us as an excellent way to discover just what’s achievable with state-of-the-art mobile apps. Continue reading
Here’s your Thursday round-up of the hottest mobile marketing stories from across the globe. Do mobile apps have peak hours; T Mobile backs Samsung; NFC specifications for data and more… Continue reading
Mobile commerce solutions expert NN4M has designed and built its latest in store kiosk application for leading UK high street retailer Debenhams.
Branded Debenhams Extra, the Internet enabled touch screen kiosks will be rolled out across the UK, and give customers access to the retailer’s full product range while in store.
This comes after NN4M’s successful development of iPhone, Android and Nokia apps for the retailer.
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Rating: Announces new platform in partnership with Transatel
In a bid to capture more of the fast-growing M2M (machine-to-machine) market in the UK, Everything Everywhere (EE) (formed from T-Mobile UK and Orange UK) has launched a new M2M Management Platform. Actually, it’s a propriety M2M platform developed in partnership with Transatel. The platform has been designed to enable business customers to securely manage their accounts and connections wherever they are. In order to deliver the physical M2M solutions themselves. Everything Everywhere has also forged a new alliance with Redtail Telematics (which in turn has a partnership with Plextek). The UK operator is also keen to find developers who want to build M2M solutions. Continue reading
Rating: Top model may give you an extra five hours talktime
Given the massive interest in our previous story about recharging your portable devices by pedalling (see here), we thought that the latest news from power specialist, Duracell. The company has streamlined its range of portable USB chargers down from three devices to two. The new kid on the block is Duracell’s 5-hour Portable Charger which as the name implies should provide up to 5 hours extra talktime for a smartphone or wireless PDA/tablet. Better still it can charge two devices simultaneously via a USB cable. There’s also a 3-hour version formerly known as the ‘Instant Charger’. Both devices are due to go on sale on Amazon UK from any day now. Continue reading
Swisscom (Switzerland) AG and Vodafone today announced an extension of their strategic partnership agreement.
This partnership will enable both companies to fully support the communications needs of large businesses and multinational companies and continue to offer beneficial roaming arrangements to Vodafone and Swisscom customers.
The companies will also jointly source and deploy a full [...]
Rating: A jolly good idea to place travel-related ads on mobile, then
These has been something of a mini boom in travel-related mobile ad campaigns being carried over the Greystripe network. The sector has grown some 49.2 per cent in the past 12 months. So the company thought it had better commission a survey on the subject – the results of which have just been released. Not surprisingly, the survey showed that nearly all touch smartphone and tablet users use their device while travelling. However, iPad users are more likely (60 per cent) than iPhone and Android users (49 per cent) to use their device to make a travel booking. Continue reading
Growing anticipation for the new iPhone 5 is being blamed for a reported 40% drop in organic iPhone app downloads in August.
According to the Fiksu Index, a benchmarking index for mobile app marketers, the hotly anticipated next generation iPhone is also responsible for a 28.3% increase in mobile app marketing costs. Continue reading