Monthly Archives: September 2011
How many apps are too many? Great article from eMarketer
We don’t link to whole articles too much here at GoMo News – unless we learn something new. Guess what! We learned a lot from the article below from emarketer and some great graphics too.
Continue reading
Mobile Augmented Reality at CTIA: Mobile Marketing Panel moderated by GoMo News
Mobile Augmented Reality (Mobile AR) is a topic on fire. It brings mobile to the “now” and enables a different type of visualisation or experience.
We here at GoMo News are fans –but have been holding back on our excitement because of ways to monetise Mobile AR.
I am very excited to be moderating a panel on the very subject at Mobile AR Conference during CTIA in San Diego on 11th October.
Please feel free to contact me for a chat on Mobile AR before the panel or we will be doing a special video feature around the panel and event – so there are a couple of sponsorship opportunities also available.
See you there, Bena
Continue reading
OfferMobi, launches new daily mobile marketing platform
NEW YORK, Sept. 22, 2011 /PRNewswire via COMTEX/ — OfferMobi, the first US-based performance marketing network for mobile advertising campaigns, announced today a number of new service offerings that are now provided on the recently launched OfferMobi Daily Deal Mobile Marketing Platform.
For its clients in the social commerce, flash sale, and daily deal sectors of [...]
Velti adds Air2Web to its latest acquisition of Ad Infuse, CASEE and MobClix
Air2Web?
Air2Web is a mobile customer relationship management company. It has a global presence but is mostly successful in India, as well as the US. It also has a partnership with SAS the business analytics company to provide analytics for MMS campaigns. Air2Web used mobile advertising techniques such as targeting to enhance its services. So its was mobile CRM with personalisation, targeting and analytics all tied into one.
Velti?
Well, Velti is a well known mobile marketing giant. But it is turning into a mega-beast by swallowing up some strong players in the market.
Continue reading
The Mobile Advertising Directory has been updated!
I am delighted to announce that our extremely popular Mobile Advertising Directory has been updated and there are over 220 companies on the list!
The agencies are listed below and find the full list and PDF (with images) HERE.
Table A: Agencies
| www.01tribe.com | Italian brand agency working with companies including Dolce & Gabbana. |
| www.12snap.com | 12snap is a German mobile marketing company. It promotes Nokia devices. |
| www.2ergo.com | Is a digital agency that focuses on new media. Customers include Fox News. |
DLNA might be the iOS-killer for Android smartphones
Rating: Probably won’t be as bad as Apple’s previous refusal to to the Wintel line
It seems that Android smartphone manufacturers may well have outmanoeuvred Apple with its iOS based offerings in an almost unexpected area – the digitally connected home. The key to this success will be the Digital Living Network Alliance’s (DLNA) open media [...]
Interview with Pierre Scokaert COO MADGIC following the latest new mobile advertising business launch
I have known ABPhone and Pierre Scokaert for a very long time. He contacted me earlier this week to give me a heads up on his new venture MADGIC. The press release is here and our interview is below.
Bena: Congratulations on your new venture. It sounds very exciting. I read the press release and have a few questions.
Pierre: Thank you. We are very excited too.
Bena: Are you and ad-platform or an aggregator for ads like a Smaato?
Continue reading
New mobile advertising revenue optimisation platform MADGIC launches
MADGIC’s mobile advertising revenue optimization platform opens to all mobile website publishers and application developers
Created by mobile advertising pioneers for their own use and already delivering 500 million monthly ad impressions in 200 countries with a 90% fill rate and a 0.1s response time, the mobile advertising optimization platform is now available to all mobile [...]
O2 Launches Twitter MMS in the UK
Press release
O2 has announced that it has joined forces with Twitter to make it even easier for its customers to share photos from their mobiles via Twitter. As of September 21st [2011], O2 customers can upload and share photos with their Twitter followers simply by sending them via MMS to a shortcode. Continue reading
eBuddy hits 250m user landmark
Press release
eBuddy announced on 21st September that it had surpassed a landmark milestone of 250 million user accounts. The eBuddy Messenger application is the first independent messaging app to exceed one-quarter billion user accounts, and its users currently spend more than ten billion minutes per month engaged in the eBuddy Messenger app. Continue reading
Mobile Marketings Global Reach and Impact by Paul Berney MMA
According to mobile thought leader Tomi Ahonen, we look at our mobile phones 150 times per day on average – more than any other medium. The mobile device has changed the way in which we as consumers interact with the world around us – giving us control over the how, who and when of interaction and creating an expectation of information and services on demand, wherever and whenever we are. As such, mobile is now the most direct and personal channel available to any brand or marketer.
Rumour mill now has UK iPhone 5 on Octber 21st
Rating: GoMo News isn’t quite sure who to believe
According to one source – Know Your Mobile - the Apple iPhone 5 will be getting its UK launch on October 21st [2011]. The site has even given away its source – it’s a customer services representative working for O2. In our previous story about Vodafone’s accidental leak here, we’d predicted October, too. Previous rumours emanating from the USA put iPhone 5 pre-orders as starting on 30th September, and the US launch between 7th – 14th October. Continue reading
Rio Ferdinand Manchester United mobile magazine
Mobile application debut of Rio Ferdinand magazine earns iTunes Lifestyle top-spot
LONDON, UK: September 21st 2011: Digital publishing platform, Kindmags, is celebrating the successful launch of 5 Magazine for the Apple iOS.
The magazine, edited by Manchester United and England footballer Rio Ferdinand, achieved first position in the UK Lifestyle category for the iPhone, as well as [...]
Check in for chocolate: Nokia makes Foursquare more rewarding
Rating: Checking in on Foursquare finally pays off
In celebration of Social Media Week 2011, Nokia has created the ‘Nokia Gift Machine’ to make Foursquare check ins more rewarding. The machine is currently installed at Social Media Week in Glasgow (#smwgla) from 19th – 23rd September.
Continue reading
