Monthly Archives: September 2011

Would you like to sponsor our mobile advertising directory?

GoMo News has a mobile advertising directory which can be found here.

According to Google Analytics it gets 1200 to 1500 unique visitors per day. We are now in the process of updating it for publication next week.

Would you like to have your name and brand at the top of the page? If you do let – drop me an email benagomo @ gmail.com

GoMo News was launched in 2006 by me (Bena Roberts) from my kitchen table. We were then supported by the TSSG.org in Ireland. Now, 2011, we are in the process of being aquired by bnetTV.com. We report the news independently and often say things that others don’t like.

Someone from Google famously told me, “I hate GoMo News, but I do read you every day”. We are honest and try our best to break stories…
don’t worry…
we are a great friendly bunch really… we would love you to advertise with us. Continue reading

vocre-logo Vocre translation app wins plaudits @ TechCrunch Disrupt SF

Rating: Enough to make you want to buy an iPhone

A really neat translation app – Vocre from myLanguage – has just won a whole buncg of plaudits from the TechCrunch Disrupt event in San Francisco. It took Best Mobile app and the Audience Choice award. The catch is that Vocre is only available for the iPhone but it’s so useful it’s almost enough to make you want to buy one of Apple’s iconic handsets. Essentially what you do is speak into the iPhone; give it a shake; and voilà! it translates what you just said into another language of your choice. Currently Vocre translates from three flavours of English (US/GB/AU) into six different languages. GoMo News reckons the most useful option here has got to be into Mandarin Chinese so you can buy really low cost smartphones. Continue reading

apprupt mobile performance advertising secures funding from Neuhaus and T-Venture

Existing investors Neuhaus Partners, T-Venture and KfW extend their
commitment in the mobile premium performance network
Hamburg, 16th September 2011 – apprupt, the mobile premium performance
network has secured further funding. Current investors T-Venture, Neuhaus
Partners and KfW are extending their commitment in the company with a
considerable seven-digit Euro investment.
This new round of financing supports the company’s leading positioning [...]

Mobile Augmented Reality (AR) October 11 2011 CTIA San Diego

[ October 11, 2011; ] The Mobile Augmented Reality event will explore one of the most exciting segments in mobile and truly an extraordinary opportunity for developers, artists, brands, agencies and the enterprise.

Imagine holding your phone or tablet up on a city street and having stores, coupons, discounts, historical landmarks, movie times, even nearby friends overlaid on top.

Mobile augmented reality to generate 1.4 billion downloads by 2015 as major brands embrace the concept Juniper Research – Mobile Augmented Reality

This full day event (11-6) will feature the top minds in AR. Topics covered will include:
Continue reading

louisville-slugger RIM rolls over like fat dog on ice facing UK MPs

Rating: BBM’s usefulness is not RIM’s fault

Displaying its long-standing inability to manage the brand image, Blackberry manufacturer, RIM, appears to have rolled over like a fat dog on ice and accepted responsibility for something which isn’t its fault. According to recdent news reports, when facing British politicians investigating the London August riots, RIM executive, Stephen Bates, volunteered that his company would disable its popular instant messaging (IM) service, BBM (BlackBerry Messenger) if the U.K. government asked it to. Why? It’s abit like the makers of the Louisville Slugger, Hillerich &amp Bradsby, promising to restrict sales of its product in the UK just because that particular baseball bat is the weapon of choice amongst rioters. Insanity! Continue reading

acer_Liquide.jpg You can present from your smartphone sans laptop

Rating: Accidental discoveries of our time

Talk about bizarre discoveries of our time, GoMo News was attending a media even hosted by hardware supplier – Acer. We were particularly amused by the invitation because the real motivation was to showcase the company’s range of ‘Ultrabooks’. The model in question was the Aspire S3 and, boy, are those suckers thin. The best bit is that Acer is a stalwart advocate of Windows but the device we’d come to see was its Iconia Tab A100 tablet. Guess what it runs? Android Honeycomb 3.2. Oops. But in the middle of all this GoMo News was treated to a presentation on the K330 projector. Consequently we’ve just discovered that you can use your smartphone to trigger a business ‘presentation’ will no laptop/netbook/ultrabook in sight. Continue reading

Mobile Advertising Survey from Jumptap and Digiday

 

CAMBRIDGE, Mass., Sep 15, 2011 (BUSINESS WIRE) — As mobile advertising becomes a growing force within the industry, one thing remains clear; targeting is the most important attribute of a mobile marketing partner. Data released today through a State of Mobile Advertising study from Jumptap, the leader in targeted mobile advertising, and Digiday, a media [...]

inmobi Is $200 million investment in InMobi really justified?

Rating: We don’t think so
Now, we  have to say, we were more than a tad surprised by the announcement today [September 15th 2011] from InMobi.  InMobi has received $200 million from SoftBank and it will be paid in two rounds.  One now (September 2011) and the next in April 2012.  Well, we have followed InMobi [...]

InMobi gets USD 200mn investment from SoftBank

SoftBank Corp invests $200mn in InMobi
15 September, 2011—LONDON — InMobi, the world’s largest independent mobile ad network, and SOFTBANK Corp, completed a $200 million investment, early this week. The funding will take place in two tranches – $100 million in September 2011 followed by an equivalent tranche in April 2012.
SoftBank joins existing investors Kleiner Perkins [...]

Insites-logo Social media apps could be a mobile phone’s greatest asset

Rating: New research from InSites Consulting confirms Brits hooked on it

A study carried out on behalf of InSites Consulting has found that some 73 per cent of the UK’s population now use social media sites – which equates to some 37 million people. Facebook is the most popular – proving the wisdom behind Vodafone’s launching of the 555 Blue handset (see our previous story here). The findings have been linked to recent remarks made by Nikki Moore, founder of girlgeekchic.com, who suggested that the attraction of being able to access social media sites on the go has made smartphones more desirable. But emphasising support for Facebook might be the wrong tack – maybe it should be Twitter instead. While to gain an advantage over rivals, handsets shipped in the UK, handsets should have a Linked-In app built-in Continue reading

windows_phone_mango Watch out for WP7 Mango arriving tomorrow (15th)

Rating: Lots of hints from reliable sources

All the signs are that the very latest release of Windows Phone (7.5) – better known as the Mango update – will arrive tomorrow. The initial source for this rumour is the Windows Phone Dev Podcast team. They’ve been chatting prior to their ‘BUILD conference’ which takes place … you guessed it, tomorrow September 15th [2011]. Now GoMo News has run plenty of Mango release stories before but when we quoted Microsoft’s manager for the Nordic territories, Peter Wissinger, here asking the handset manufacturers why they were hanging around, it was obvious the release was imminent. The final piece of the jigsaw comes to us via winrumors here which discovered a very interesting update on the Vodafone (Australia) support site here. It implies Vodafone is merely waiting for Microsoft to give the go-ahead. Continue reading

Synthesis-logo There’s a gap in the clouds for Synthesis

Rating: Ace synchronising software for Android looks for outlets

The concept behind ‘cloud computing’ is nothing really new. It’s just that the technology has become more viable as internet access speeds get faster. And in the case of devices accessing the mobile cloud, as the smartphones, wireless PDAs, and tablets have been acquiring more and more powerful processors. Hence, GoMo News decided to revisit one of the stalwarts of British online computing – CIX. Searching through CIX’s help pages we came across a really intriguing piece of software from the Swiss software specialist – Synthesis. The company has recently [August 2011] updated its Android client software so that it can sync all the personal data on your mobile device with an online service operating in the cloud. Except that CIX doesn’t support Synthesis any more, so we’re currently looking for alternatives. One of the best hopes is a service called Funambol MediaHub. But Funambol itself needs clients so there really is a gap if the market for a really good online host for Synthesis’ client! Continue reading

Aliyun-logo Aliyun mobile OS going global to spite Baidu

Rating: Expect English language version of Aliyun in Sept

This has got to take the biscuit as one of the worst news scoops ever. Following our piece on the all-new Aliyun mobile OS from AliCloud here , GoMo News received a hot tip from news blog Thetechnologyreview here. Sadly most of its story doesn’t make any sense at all but at least the site did get one thing right. The chairman of the Alibaba Group, Jack Ma, definitely confirmed last Friday [September 9th 2011] that an English language version of the company’s mobile OS – Aliyun -should appear this month [September 2001]. Ma also told Reuters that a tablet using the Aliyun OS should appear within two months – so let’s say November [2011]. GoMo News has always speculated that Alibaba wanted to turn its OS into a global challenger and producing a version in the world’s international language, English, is a big step in that direction. What we hadn’t appreciated is that Alibaba’s motivation in producing a mobile OS is probably mainly to irritate its arch rival, Baidu. Continue reading

GoSpoken-logo Mobcast’s GoSpoken adds mobile payments via Bango

Rating: Mobcast finds 75% of its customers choose operator billing

The increasing numbers and growing capabilities of mobile phones, plus a surge in tablet sales forecast over the next 12 months have refocused interest on mobile as a means of viewing digitised newspapers, magazines and e-books . Amazon has apparently seen digital books sold to its Kindle tablet out sell printed books in the USA. The trick is enticing those with mobile devices to part with their money for e-books. Which is why Mobcast, the power behind the online digital bookstore, GoSpoken.com, has turned to Bango for its one-click operator billing solution. As Mobcast’s operations director, Stephen Crawford, explained, “Over 50 per cent of our customers read with their Android phone and they can now buy the same way as everyone else. 75 per cent of our customers choose operator billing through Bango. Shame, therefore that GoMo News is struggling with their beta Android app. Continue reading

Mobile Advertising World in London December 2011

[ December 6, 2011 to December 8, 2011. December 6, 2011 to December 8, 2011. ]


Mobile Advertising World will unite the CMOs, and Heads of Digital from leading global brands and agencies with mobile operators, mobile advertising platforms and enablers to examine and understand how to exploit the opportunity mobile brings to their business. Mobile Advertising World will outline how consumer brands can seize the mobile opportunity through an outstanding speaker faculty of leading global agencies and brands and an agenda built by an
advisory board of the industry’s key players.

Continue reading