Monthly Archives: October 2011
I failed to get hold of Amobee’s CEO for an interview so I sneakily got hold of the dashing Ben Tatton-Brown at the MMA Forum in London and made him tell us all in this interview below.
This is an interesting talk with Charlie Hunter from O2 Media at the MMA Forum in London. Continue reading
Here is our interview with Motorola Mobility guru Bill Ogle following a great presentation at the show. Continue reading
Interview with Paul Berney MD MMA EMEA at 2011 MMA Forum in London Continue reading
Innovacom, Adams Street Partners invest in innovative telecom start-up
Mountain View, CA. – October 11, 2011 – MATRIXX Software, developer of the next generation of online charging and subscriber policy management solutions, today announces another round of funding, totaling US$12m, led by Innovacom with participation from new investor Adams Street Partners.
Funds will be used to continue [...]
24MAS, a Stockholm based mobile advertising and applications developer, has acquired P1 Sports, a British based sports and games app developer.
Previous titles developed by P1 include the official 6 Nationals Rugby game for iOS and Bass Fishing Mania. Continue reading
Here’s your Monday round-up of the hottest mobile marketing stories from across the globe.
Today’s edition looks at healthcare marketing going mobile; ways to get more revenue out of your mobile apps; users spending more time on apps than browsing and more… Continue reading
UK mobile phone retailer Phones 4u is at risk of having its latest advertising campaign censored by the Advertising Standards Authority (ASA), after receiving 185 complaints about its horror themed campaign.
The adverts feature a scary girl that haunts would be phone buyers with the tagline ‘Missing Our Deals Will Haunt You’. The ASA is assessing the complaints before making further judgement. Continue reading
Nexage, a provider of market liquidity in mobile advertising, today announced that it has exceeded 20 bidders on its mobile real-time bidding (RTB) exchange, helping fuel 183% per month increase in bid volume over a 3-month period. Nexage’s RTB exchange is an integrated part of the Nexage Revenue Platform. Continue reading
Here’s your Thursday round-up of the hottest mobile marketing stories from across the globe.
Today’s edition looks at the need for better creative in mobile ads; mobile broadband speeds affecting consumer choice of network; the need for data and more Continue reading
I will be heading out to CTIA shortly and as a result GoMo News is a bit quiet today.
But if you want to meet I am the Chairperson at the Mobile AR Event on the 11th.
I will be at the GSMA press conference on Monday and the Verizon Party; there is also an Open Market party on the Tuesday 11th and Wednesday is a bit of a WIP Day.
There are a few other invites out there also from the Myriad Group and I will also be at Pepcom (phew). Its going to be a busy week.
Those of you waiting for the MMA Forum London interviews I hope to have them online as soon as possible. Continue reading
October 7th, 2011. United Kingdom. Everything Everywhere and BT Wholesale today announced that the first live trial of next generation 4G LTE¹ broadband in the UK has begun in Cornwall. The landmark trial sees the two companies collaborate to provide wireless broadband to approximately 200 customers living in St. Newlyn East and the surrounding area [...]