Monthly Archives: October 2011
@MMA Forum Ericsson Peter Garside IPX Regional Manager
There was a huge party of Ericsson people at MMA Forum yesterday and here is our interview Peter Garside IPX Regional Manager, interviewed by Tony Sklar. Continue reading
@MMA Forum interview with Boost Communications Oystein Skiri
Here is an interview with Norway’s Boost Communication. Its with the CEO Oystein (we call him Einstein!) Skiri and its about there technology backbone which is hot in the Middle East. Continue reading
Claritics adds HTML5 support to its cross-Platform analytics suite
Rating: Compare user behaviours on Facebook to Android
It really does appear that HTML5 apps are finally set to grown massively. In response, Claritics has introduced a release of its Social Intelligence Suite. Significantly, it provides developers with a single analytic framework for tracking HTML5 user data across Facebook, Android, iOS and other platforms. Claritics already provides analytics solutions for social and mobile applications. As Raj Pai, CEO with Claritics, explained, “With the rising tide of HTML5 and the number of applications being written in this quickly emerging language, many of our customers were asking to use our analytics for their HTML5 apps.” Continue reading
Mobile Marketing Roundup: iPhone 5 that wasn’t, T-Mobile gets slapped wrist
Need some relief after the iPhone 5 that never came? Fear not, here’s your Wednesday round-up of the hottest mobile marketing stories from across the globe.
Today’s edition looks at T-Mobile getting a slapped wrist over ‘truly unlimited internet’; Docomo buys stake in Indian mobile media; Smart Network launches premium mobile ad network and more…. Continue reading
Hoopz My Ad platform @ Mobile Marketing Forum London
We did a slew of interviews back to back yesterday at MMF in London – they are videos and will be published shortly. But as I sit here listening to the opening keynotes and waiting for Bill Ogle CMO of Motorola Mobility.
But on the table before me is a small brochure from an Indian company called Hoopz (www.hoopz.in) .
Now, this might not come as a huge surprise (judging by the terrible name that unfortunately Indian companies are famous for). But before I get screamed at for being so cheeky – let me tell you a bit more.
Apple announces absolutely nothing of interest
Rating: Yes, folks there was no iPhone 5
Incredible as it may seem, Apple did not announce anything earth-shattering at its media event in Cupertino today [October 4th 2011]. It’s probably the biggest mistake the company has ever made and certainly doesn’t look good for new Apple CEO, Tim Cook. Yes there was news of a completely re-vamped Apple 4S. Yes there is a shipping date for iOS5 – October 14th. But iOS itself had been announced before. The only possible item of interest was Siri – which is described as a humble personal assistant. Continue reading
Augme integrates with Oracle for integrated mobile marketing
In a move that represents a huge shift for mobile marketing, customers of Oracle’s CRM On Demand can now send out campaigns that can be read on any mobile device.
Users will no longer the need to create separate campaigns for mobile users, or worry that customers won’t be able to read the content on their mobile device. Continue reading
O2 Secure Wireless launches branded prepaid MasterCard
O2 Secure Wireless, an internet communications company based in the US, has entered into an agreement with the Republic Group of Companies to brand a MasterCard Debit Card that can be distributed in all geographic markets, including the Dominican Republic. Continue reading
Mobile Marketing Roundup: US Mobile Ad Spend to pass $1bn
Here’s your Tuesday round-up of the hottest mobile marketing stories from across the globe. Today’s edition looks at the US where mobile ad spend is to pass $1bn for the first time; Mobile ads need metrics; Unilever commits to another year with iAds and more…. Continue reading
Germany’s ZDF app achieves over 500,000 downloads
German TV channel ZDF, one of Europe’s largest broadcaster has achieved more than 500,000 downloads of its new smart application in the first weeks after its launch.
The app was created by YOC, a mobile technology group based in Berlin, and was launched in conjunction with a browser based HTML5
The app enables iOS and Android users to watch numerous videos of the “ZDF Mediathek” media library on their smartphones and tablet PCs when they are on the go. Continue reading
@MMA London Christopher Golier VP Mobile Marketing Strategy National Hockey League
Now, I have to say I found Christopher to be an extremely passionate guy – he might have been a rock star or something in the past but he loves hockey.
He is well placed to give a great presentation of the National Hockey Leagues digital strategy. In short the key for NHL is the video. The video is the content and this what is pushed on every application. The applications go on in great detail but they are all an avenue to getting users to watch the video of the game.
So here are the biggest stats from the presentation:
During a game following a mobile campaign mobile page views increase by up to 55% during 7 to 11pm.
Weekly app downloads after launch can reach up to 180K a day.
Continue reading
Mobile music vendors need to realign their pricing models
Why does 20 seconds cost more than the full track?
Researching mobile music downloads for a completely different story, it struck GoMo News that music content owners may just have adopted a completely inappropriate business model when it comes to attacking the mobile market. The prime example here is ringtones where the asking price for a typical chart ringtone is £2. Compare that to a regular MP3 music download which costs between 89 pence and £1.69. The music industry evens assigns mobile MP3 purchasers unlimited access to their content via their PC, dedicated music player or even more smartphones. That’s sufficient financial incentive to entice consumers to master the not-so-dark arts of creating a decent ringtone from the full track version. GoMo News would humbly suggest that music content owners look carefully at how they bundle their content. Continue reading
@Mobile Marketing Forum 2011
So, here I am back in London, back at the MMA. Paul Berney CMO of MMA EMEA stood up and said the first time I was here was four years ago. Well the funny thing is, is that I was also here four years ago and I interviewed him that day.
So much has changed since then and the first thing that I see, is that there are a lot more brands and agencies here than four years ago. The auditorium is packed and I already bumped into Andy Smith form Eagle Eye Solutions. Andy is ex AdMob, Google and has joined Eagle Eye with well known Russell Buckley also (AdMob/Google).
Continue reading
Rumours point to Google becoming an MVNO
Rating: Based on blurred pictures on Spanish Android phone
Details are very scarce but the cellular world has been rocked by suggestions that Google could well be in the throes of becoming an MVNO (Mobile Virtual Network Operator). It’s not so unbelievable given that the famed search engine company has begun to compete directly against its supporters in the smartphone manufacturing business through its acquisition of phone maker – Motorola Mobility. So it could easily decide to go up against another key bunch of its supporters – the cellular network operators themselves. The million dollar question is … which mobile operator is brave enough to carry Google’s voice and data traffic over its network? GoMo News reckons that there’s a good chance it is Telefonica. Continue reading
O2 Healthy: This App was Made for Walking
O2 Health, the healthcare technology arm of O2 UK, has launched ‘Healthy’, a new mobile application designed to encourage people to walk more often and make walking more sociable.
Once opened, the app tracks the users’s progress while walking and displays their walk on a map while also recording how far they’ve walked and how many calories have been burnt.
Continue reading
