Monthly Archives: November 2012
2nd WIMA NFC USA
[ November 27, 2011 9:00 am to November 29, 2012 7:00 pm. ] Organiser: WIMA
Venue: San Francisco Arirport Marriott Waterfront Hotel
Location: San Francisco, USA
Web: www.wima.mc
For WIMA NFC USA 2012 WIMA is building on previous innovation and enabling greater business opportunities within the event by adding new and exciting elements to drive forward the NFC ecosystem. Continue reading
Seven predictions for 2012 from Metia
Rating: Some of them make a good deal of sense
It saeems a bit early to be running predictions for 2012 but these suggestions from Metia (Seattle) ‘s vp, Andrew Martin, seem to hit the right note. He covers the following topics: smartphones aren’t universal yet; mobile websites vs mobile applications; platform fragmentation; the impact of Tablets on Mobile; the future of location-based marketing; and privacy. Continue reading
Farmers to spray cows with QR codes
Rating: One idea from T-Mobile brainstorming session
This is nothing short of brilliant. T-Mobile has recently held a brainstorming session with the UK’s National Farmers’ Union (NFU). Instead of any boring old design, farmers are now going to brand their cows with QR codes. OK. We’ve made that bit up about branding, but when cows go to auction they are now going to be sprayed with a QR code which links back to the animal’s provenance and vaccination history. The best bit is that this information can be read by anyone with a smartphone and these days who doesn’t have one? Continue reading
Nexage selected by Backflip to montize free games
Nexage is Achieving 34% per Month Growth as Marquee Game Developers Select Nexage’s Integrated RTB/Mediation Platform
BOSTON – November 30, 2011 – Nexage, the leading provider of market liquidity in mobile advertising, today announces that Backflip Studios has selected Nexage to monetize free versions of their mobile games on Apple® iPhone® and iPad®.
Mobile gaming, which drove [...]
Apple iOS v Android: Developers are asking, Show me the money! – Written by Dale Carr, CEO of LeadBolt
“Apple iOS v Android: Developers are asking, “Show me the money”! – Written by Dale Carr, CEO of LeadBolt
In a recent article that quoted research by Piper Jaffray, it said Android developers are getting just 7% of the revenue that Apple iOS developers are getting. The article’s premise was that developers will obviously go where the money is, so therefore, Android will continue to struggle from a development perspective. This got me really thinking … could this be right? Then who are all the developers on our network? Continue reading
MRAID and its impact on rich media mobile advertising
Here is a guest article from Justin Campbell Sales Director at AdGibbon.
What is MRAID?
MRAID are the guidelines that have been produced from the collaboration of the IAB and ORMMA. MRAID “Mobile Rich Media Ad Interface Definitions” are a set of instructions on how to build universal SDK’s and create rich media campaigns within App – specifically expandable and interstitial ads. Continue reading
Author Jeffrey Hayzlett demonstrates marketing Innovation Using SnapTags
Press release November 29th 2011
SpyderLynk, creator of the SnapTag, announced today Jeffrey Hayzlett, a former Fortune 100 c-suite executive and bestselling author, will feature SnapTags throughout Running the Gauntlet, his new book about driving change in organizations. SnapTags are found at the beginning of each of the book’s 35 chapters offering readers a direct connection to unique video content further explaining the core concept of each chapter. Scheduled for release January 3, 2012, the book is currently available for pre-order. Continue reading
Vodafone should buy BT – period
Rating: They’ve never taken our advice before, though
So. GoMo News was attending an excellent pre-Xmas event hosted by well-known Public Relations company, Hotwire. Naturally, we ran into a prominent UK mobile analyst who has refused to be identified but he does share a first name with us. Anyway, we got talking about the future of telecoms in the UK and concluded that Vodafone really does need to acquire BT, the UK’s entrenched fixed line Telco. It’s a natural fit for both but then telecoms companies have a long history of ignoring our advice. Continue reading
US operators sign up to ESRB mobile app vetting
Rating: But the system itself could be open to abuse
A very laudable initiative from the US-based wireless industry body – the CTIA has persuaded key North American mobile network operators to sign up to a new app vetting scheme. Actually it’s not very new because it is merely the mobile version of a ratings scheme operated by the Entertainment Software Rating Board (ESRB) . That body claims to already be the de facto ratings group for the majority of video games. It now wants to turn its attention to creating ’parent-friendly’ ratings for mobile apps – and games are the obvious worry here. The big snag is that neither Apple or Google has signed up to the scheme. GoMo News reckons that leaves a loophole for unscrupulous marketers. Continue reading
Mobile standards to be discussed in Lleida
The mobile industry’s Interconnect Working Group (IWG) will meet for the first time in Lleida on November 30th and December 1st 2011
The RCS-e suite and the Embedded Mobile are the main subjects that will be discussed
Press release
Lleida, November 29th 2011. Tomorrow Lleida will host for the first time amobile industry Interconnect Working Group meeting (IWG#15). This will involve more than 50 international organisations within the global mobile ecosystem meeting to discuss standards for the mobile communications industry. Continue reading
Carsten Brinkschulte moves on from Synchronica
Rating: We remember him best for the screaming phone
It has now been eight weeks since Carsten Brinkschulte resigned as CEO with Synchronica, but he tells GoMo News that it is time to move on and do something new. Brinkschulte remains a shareholder and supporter of the company which he co-founded seven years ago. He expanded the company from a small team in Berlin to the global leader in next-generation mobile messaging with more than 90 operator and 10 device manufacturer customers. However, GoMo News still remembers the early days when we visited Carsten in Munich which – by a happy co-incidence – just so happened to coincide with the Munich Beer Festival. Continue reading
Brainstorm mobile apps at midem hack day
Rating: Lucky developers get to spend 48 hours in Cannes
Gosh – another piece of news with a music slant is the announcement that there will be a midem Hack Day at the midem show in Cannes, France. [Lucky blighters – not Barcelona, then]. Actually it should be called a Hack weekend because it takes place between Saturday 28th – Monday 30th January [2012]. The event will bring together 30 developers from around the globe who have just 48 hours to conceptualise, collaborate, and build a brand-new generation of applications. The opportunity to pitch ideas to these hackers is open to all midem participants such as artists, labels, managers or those involved with new technologies. The deadline for submitting ideas 4th January 2012. The best ideas will be picked out by the organisers of the Music Hack Day. Interestingly the ideas don’t have to be web, software, hardware, or mobile. Anything goes as long as it’s music-related. Continue reading
GoMo News Blender at Mobile World Congress 2012 – save the date
[ November 28, 2011; 6:00 pm to 11:00 pm. ] On Tuesday February 28th GoMo News will host a GoMo News Blender at a spectacular location in Barcelona.
We have amazing sponsors and it will be a free food and drink all-inclusive night.
More information to follow! I am afraid that we have no more sponsorship opportunities for this event. Continue reading
Jays’ earphones come with free Android app
Rating: Deal with Sweden’s Phone House could set European precedent
Nowadays, it’s commonplace to find an Android app associated with a particular piece of hardware. But an app for a set of earphones? Well, Swedish audio accessory manufacturer, Jays, has managed it. Simply called the Jays Headset Control, this Android app can be download for free from the Android Market here. Crucially this app is purpose designed to work with its latest mobile phone earphones, the a-JAYS One+. Now, Jays might have the best mobile audio products in existence but getting them into the hands of consumers is a massive hurdle. Luckily, this Swedish company has just done a deal with Sweden’s largest independent retailer – Phone House. The retailer has 112 stores across Sweden and – you guessed it – is actually owned by the UK’s Carphone Warehouse. If this deal is repeated across Europe – then who knows? Continue reading
