Monthly Archives: November 2011
Mobile Marketing Roundup: Vodafone loves data, China Mobile skirts around Apple and more…
Here’s your Tuesday round-up of the hottest mobile marketing stories from across the globe.
Today’s edition looks at Vodafone’s push for mobile data use; the potential explosion in mobile coupons; mobile ads for non mobile sites and more… Continue reading
Get rich quick with Snappii iPhone app creator
Rating: promises to add Android & HTML5 support soon
At the risk of contradicting ourselves, if you want to get into creating your own mobile apps then starting off with an Apple iOS app seems like a good idea. Hence GoMo News decided to take a look at a service called Snappii which claims to enable the non-technical to create their own iPhone/iPad apps via templates. Being a North American business, the emphasis is very heavily on using the service to make money – so if you’re only in the market to create one app then it’s probably not for you. The good news, however, is that although Snappii currently only creates iOS apps, the company is promising to introduce support for Android and HTML5 (which means Windows Phone) in the near future. The clincher is that Snappii lists a number of apps created using its service which can be downloaded for free from the iTunes App Store. Continue reading
Malware threat maybe exaggerated
Rating: Beware of Netflix malware – Android.Fakeneflic
There’s a healthy debate going on as to how vulnerable mobile phones are becoming to attacks from viruses and malware. The FT (here) has just reported figures from Lookout Mobile Security which claims that between January and June [2011], there was a 250 per cent increase in the likelihood of users encountering malware on their mobile devices. By comparison, Juniper Networks says Google Android malware samples grew 400 per cent between June 2010 and January 2011. Against this, Craig Scroggie who is md for the Pacific region operations with Symantec, has stated that the overall volume of mobile threats remains low compared to computer-based threats. Writing in the Technology Spectator here, he claimed, “It is not accurate to say the anticipated ‘explosion’ has occurred.” Continue reading
AppCircus London at TechHub on November 16th
[ November 16, 2011; ] AppCircus is coming to London on November 16th at TechHub, the community and workspace reflecting the vibrancy and global outlook of the technology scene in the Shoreditch/Old St area.
The AppCircus will gather London’s talented developers to showcase their apps in front of a jury of industry experts. The winner receives a nomination for the Mobile Premier Awards, to be held in Barcelona during the Mobile World Congress 2012.
Don’t miss this opportunity to show the world about your new ideas. A professional jury and a vibrant audience will dedicate you their time to get to know your app, and that is priceless! This event is open and free to developers; start-ups and any other organization with apps on any platform, giving a great chance to present live their applications on stage.
Apps World Europe
[ November 29, 2011 to November 30, 2011. ] Apps World Europe 29-30 November, Olympia 2 London Apps World Europe is being held on 29-30 November 2011 at London Olympia. The 2nd Annual Apps World Europe show, builds on the success of over 2500 people attending the inaugural event. With three simultaneous streams the Apps World event aims to address the entire app ecosystem and the challenge of delivery, development and design of apps across multiple platforms. A truly international event, that brings together leading operators and app stores worldwide, and is the first show to draw in parallels between the emergence of the TV app store, the challenge to pay TV operators. As well as tackling the challenges mobile operators, device manufactures face and the emergence of the tablet apps marketplace. With a free to attend track for developers, the apps world event delves into building your apps marketing plan, developing innovative apps, building partnerships for 2011 and beyond. For more information visit http://www.apps-world.net/europe/ Continue reading
Appnation III Show Me The Money Conference San Francisco
[ November 30, 2011 to December 1, 2011. ] 
APPNATION is the place where the app and connected device ecosystem meets. November 30 – December 1 San Francisco
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Apps World – North America 1-2 November New York
[ November 1, 2011 to November 2, 2011. November 1, 2011 to November 2, 2011. ] 
North America has truly embraced the applications market and with even the US government under the Obama administration launching and app store 16 apps earlier this year. Considered a relatively mature app market, the stats (according to Pew Research) show that with 24% of US adults using apps – there is still massive potential.
American consumerism has created an ideal environment for all things apps and brands are hoping to fully exploit this platform to command the attention of their customers and potential customers via their placement on the mobile desktop.
Researchers predict that One-third of U.S. homes will have ‘connected TV’ by 2015 which means all arrows point to TV apps in the US and a chance for viewers to see their TVs not as a big box in the living room but rather a multimedia device that is as connected as their mobile and pc.
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Apps World North America
[ November 1, 2011 8:00 pm to November 2, 2011 8:00 pm. ] Apps World North America is being held on 1-2 November 2011 at the Javits Convention Centre, New York. North America has truly embraced the applications market, with even the US government under the Obama administration launching an app store and 16 apps earlier this year. American consumerism has created an ideal environment for all things [...]
