Monthly Archives: January 2012
Cancer Research UK sees 50% mobile sharing rates using MePlease
Me Please has just finished a mobile and social marketing campaign for Cancer Research UK’s SunSmart campaign. The campaign is called “R UV UGLY?” The campaign is to encourage young people to see how sun beds can damage the skin and cause cancer.
From the press release Continue reading
The UK is mobile application crazy says the Sunday Times App 500 list
I will be looking forward to reading this at the weekend. But there are the highlights from the new Sunday Times App 500 list
According to new research released to coincide with The Sunday Times Apps List 2012 (first section published Sunday January 22) the majority of smartphone and tablet users believe that apps have made their lives better. In fact more than half say they use their phone more for apps than any other purpose such as emailing, texting or even calling. Continue reading
The GoMo News Lounge at Mobile World Congress – sponsored by Lumata
[ February 26, 2012; 8:00 pm to 11:00 pm. ] 
GoMo News will be hosting a lounge with the fabulous mobile advertising company Lumata on February 26th from 8pm at Mobile World Congress.
This is an invitation only event and is only for mobile marketers or highly connected gurus. It is going to be relaxed and chilled an ideal opportunity to do network ahead of the show with “same page” individuals. Continue reading
Kodak files for bankruptcy
Kodak files for bankruptcy
OMG. I just read this article here and I was in shock. Kodak is one of those brands that you know has been hit by online and digital media –but you never expect it to file for bankruptcy or ever stop existing. Continue reading
New mobile advertising company Red Loop Media wins contract with GuangmingOnline China
Red Loop Media has just come out of stealth mode. Red Loop is a US firm but its first sale is in China – which is interesting. The company must be trying to make carve a niche for itself in the international rather than local sphere. Continue reading
FeedHenry Launches HTML5 Node.js Platform for Enterprise Apps
Node Summit, San Francisco, CA –January 24, 2012 – FeedHenry, the developer of cloud-based mobile application solutions, has launched thefirst enterprise mobility solution that allows developers to build HTML5,JavaScript and hybrid apps with a fully integrated Node.js backend-as-a-service. It is the first commercially available mobile appplatform-as-a-service that allows developers to use the [...]
RUMMBLE LABS LAUNCHES ‘SOCIAL PREDICTIONS’
** Social Predictions allows website owners to tailor content through the new personalised recommendation engine
Press released by www.kaper.uk.com
18 January 2012, London. Rummble Labs, the London-based technology start-up, announced today the launch of ‘Social Predictions’, its new product that creates a unique approach to tailored content.
Rummble Labs’ technology allows publishers and content owners to take huge amounts of activity data and combine it with meaningful social [...]
Job of the Day….. Director of Advertising Solutions Sales – London
Job of the day….. Director of Advertising Solution Sales – London
This Global Online and Mobile Advertising company that work with 40 percent of the top fifty websites(facebook, Microsoft, eBay to name a few) is now hiring for a Director of Advertising Solutions Sales to drive revenue in Europe and build the London team
Click on this [...]
Did you go to CES?
I read this article from the CEO of Mindshare Anthony Young. Now, I have to say for the first time I actually disagree. I didn’t go to CES and I didn’t miss anything! I read, saw viewed and gathered all that I needed online so did many.
Now, I wouldn’t miss Mobile World Congress next month, but I fear that social media is changing or has changed how we consume info…. so much that if you don’t physically need to go to every show. Continue reading
Tic Tac mints uses mobile advertising, AR and all sorts of groovy marketing tricks
Rating: Sweet… but minty
Confectionary company Tic Tac mints is creating a super powered online, mobile, FaceBook and AR marketing campaign as part of a new Shake It Up campaign.
The company will offer an Augmented Reality mobile application. The app will allow users to interact with the mints themselves and get a daily dose of Shake It Up tips and tricks.
The campaign has several spheres and will also have a strong online and especially Facebook promotions. The mobile aspect is a Tic Tac Viewr application which sounds pretty interesting. Unfortunately, I couldn’t find a video of it just yet though. Continue reading
Mobile Advertising firm StrikeAd appoints Tim Finn head of EMEA
Focus on increasing company’s digital footprint in Western Europe and into Asia
London, UK – January 18, 2012 – StrikeAd, the London and New York based mobile advertising specialist, today announced the appointment of Tim Finn as Head of EMEA. The appointment is part of its continued international expansion. In 2011 the company opened New [...]
Asda Mobile Launches super budget mobile phones
SUPER-BUDGET MOBILES MAKE IT EASY TO STAY IN TOUCH
· Asda is selling the T-Mobile Zest 2 for an amazing £12.50
· Everyday bundle – 100 minutes and 100 texts over 30 days – £5
Asda has launched a range of budget mobile phones as part of its January sale which promises discounts across a range of market [...]
Mobile Health Summit scheduled for Cape Town in 2012
Rating: You chance to meet the shakers & movers in the merging mobile health sector
Hoping to repeat the success of last year’s [2011's] show, the GSMA has teamed up with mHealth Alliance to bring you the GSMA-mHealth Alliance Mobile Health Summit 2012. MHS 2012 is aimed directly at the heart of the mobile health ecosystem. The emergence of the mobile health sector is creating new opportunities for both the mobile and the health industries to work better together. This event should aid collaboration between the two by providing a forum for leaders in their respective industries to meet up. The best bit is that the show takes place in beautiful Cape Town, South Africa between 29th May – 1st June 2012. What a nice venue! The best bit is that the Call for Papers for MHS doesn’t even open until 7th February [2012]. Continue reading
Jerry Yang leaves Yahoo!
SUNNYVALE, Calif. –(BUSINESS WIRE)– Yahoo! Inc. (NASDAQ: YHOO), the premier digital media company, today announced that Jerry Yang has resigned from its Board of Directors and all other positions with the company, effective today. In addition, Yang resigned from the Boards of Yahoo Japan Corporation and Alibaba Group Holding Limited , effective today.
In [...]
Ring back tones and being dumped
Rating: & we explain how to do it via Ringback Tone (RBT)
Reputedly nearly one in ten people have been dumped by text/SMS. Let’s assume that’s in the UK because it is taken from a survey of 2,000 people conducted by the mobile phone website Recombu.com. It found that around nine per cent of people have been told their relationship is over via an SMS to their mobile phone. The most famous example of this ploy is apparently Friends actress, Jennifer Aniston who was reportedly sent a text by boyfriend John Mayer that said – “That’s it – the end” back in 2008. This story reminds us of our own recent item about dumping your partner by ringback tone (RBT). It’s possible to do so via an app on Muzicall’s Facebook page. But the company still isn’t advertising the fact on its Ringtagz site. Continue reading
