Monthly Archives: February 2012

Guest Post from adgibbon: Pulling together to make Rich Media work on Mobile

Justin Campbell Bio

Justin holds a bachelor degree in Marketing Management from the University of Gloucestershire in Cheltenham with distinction and produced a dissertation on the effectiveness of SMS communication in relationship marketing. He has over 6 years experience in business development within online and mobile marketing. His interest lies in ensuring that brands adopt mobile advertising.

“Mobile advertising brings greater opportunity for brands to engage with their audience in a more effective and efficient way. The mobile is the greatest communication and technology device of our age and its important that marketeers utilise this all encompassing device.”

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bamboo_phone Probably the most eco-friendly Android phone – the ADzero

Rating: Casing is from organically grown bamboo

A design student at London’s Middlesex University, Kieron-Scott Woodhouse, has designed probably what is the world’s first true eco-friendly mobile phone. That’s because the ADzero’s casing is made from four year old organically grown bamboo specially treated for durability. Woodhouse designed the phone in his spare time. After posting his creations in online forums, he was contacted by a technology entrepreneur. The device was originally intended for the Chinese market, but after a showing at the London Design Week 2011, his company ‘A.D.’ plan decided to launch the phone in the UK first this year [2012]. The company will target the UK’s ‘design aware’ retailers and boutiques. The unique handset is made from as many materials from sustainable sources as possible. Continue reading

Amazon Kindle Fire – Parents Beware!

I got this rant from a regular reader and commentator on GoMo News – Giff Gfroerer
Regional Director i2SMS
. He has been having a lot of problems with Amazon and as a parent myself – I thought I would share the story with you. Continue reading

Job of the day….Agency Sales Manager – London

Agency Sales Manager – Mobile Advertising – London

This is a fantastic opportunity with a fast paced, award winning Mobile Advertising company that will offer the successful candidate a great chance to sell first class mobile inventory to a broad range of agencies.

Click here for more details or contact Aspire Mobile, the global leading provider of Mobile Media professionals. Continue reading

Tweakker helps Doro’s old foggies get their SMS settings OTA

Rating: Cloud-based mobile configuration service replaces call centres

Globally, mobile network operators probably spend unknown millions of dollars on marketing campaigns to attract new subscribers but then turn to the age-old mechanism of call-centres to provide tech support. What they need is a fast track mechanism to get consumers swiftly up and running with ARPU-enhancing services like Internet, MMS and SMS. Thats where Tweakker fits in with its cloud-based mobile configuration service. The technology enables new handset owners to connect to the mobile net in near real-time in order to get the requested parameters for SMS and MMS, etc. Now Doro has become the first device manufacturer to licence Tweakker’s Over-the-Air (OTA) mobile phone connectivity service. Continue reading

images (3) Apps Selected to Pitch at Mobile Premier Awards

Press Release: Best App of the Year at the 6th Annual Mobile Premier Awards on February 27th, in Barcelona
The top 20 global apps from the AppCircus 2011 World Tour have today been announced to pitch live for Best App of the Year at the 6th Annual Mobile Premier Awards on February 27th, in Barcelona –  coinciding with the Mobile [...]

Velti CEO Alex Moukas at MWC Mobile in Marketing Session

[ February 28, 2012; 2:00 pm to 4:00 pm. ] Velti CEO Alex Moukas, will be participating in the first advertising session of the Mobile World Congress entitled Mobile in the Marketing Mix: Does having an app count?
DATE: Tuesday, February 28
TIME: 2:00 pm – 3:30 pm
LOCATION: Hall 5, Auditorium 3

Mobile has the potential to be all things to all men when it comes to advertising. Big screens and fast networks mean mobile could compete for eyeballs with TV and movies; search puts it up against the fixed internet; SMS and messaging are possible replacements for direct mail. But is such a blanket approach the right one? What is the ‘right’ use of mobile in advertising? Does the contextual nature of mobile actually mean that we should be talking about marketing, not advertising?

This session will ask how mobile should fit into a brand’s cross-platform marketing strategy. It will consider how we should conceptualize mobile, whether in terms of its potential to create a short-term splash or to build and support long-term consumer engagement.
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mpoweredbrands mPowered Brands at Mobile World Congress

[ February 28, 2012 8:00 am to February 29, 2012 6:00 pm. ] GoMo News is delighted to be a media partner with mPowered Brands at Mobile World Congress this year. I was also invited to moderate some of the panels at the event but had to decline as it clashed with my preparations for our GoMo News Blender sponsored by Velti. If you are in mobile advertising this is a must attend event – if you are looking for some info on other great parties or events email me!! Continue reading

Lumata The GoMo News Lounge at Mobile World Congress – sponsored by Lumata

[ February 26, 2012; 8:00 pm to 11:00 pm. ] GoMo News will be hosting a lounge with the fabulous mobile advertising company Lumata on February 26th from 8pm at Mobile World Congress.

This is an invitation only event and is only for mobile marketers or highly connected gurus. It is going to be relaxed and chilled an ideal opportunity to do network ahead of the show with “same page” individuals. Continue reading

Mobile Premier Awards at MWC 2012

[ February 27, 2012; 2:00 pm to 8:00 pm. ] The Mobile Premier Awards 2012 mark the end of the AppCircus year and brings together the winners of more than 30 countries worldwide. You will have a rare chance to meet developers from all over the world competing for the best app of the year. The competition is the largest open and global cross-platform app competition in the mobile industry, it provides the point of reference for the startup and developer community during Mobile World Congress.

Registration will open soon!

This year, the event is taking place at Sala Apolo – a jewel of the classic dance hall design and only 5 minutes walking distance away from the Mobile World Congress premises.

The event will be followed by a huge AppCircus developer party!

Follow @appcircus on Twitter for latest info and updates! Continue reading

Mobile Sunday Barcelona 2012

[ February 26, 2012; 7:00 pm to 11:00 pm. ] The seventh annual Mobile Sunday – the now classic meet-up of mobile influencers, developers, investors and entrepreneurs will be taking place in Barcelona on the eve of this year’s Mobile World Congress on Sunday, February 26th, 2012, starting at 7pm CET.

This year, Mobile Sunday is an invitation only event. To request an invitation follow @appcircus and shoot a tweet to that account telling us what you think about AppCircus.

  • Time: 7pm onward
  • Location: To Be Confirmed

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Heroes of the Mobile Fringe a Festival at Mobile World Congress

[ February 26, 2012 to March 1, 2012. ] Heroes of the Mobile Fringe (working title)

This is taken from Helen Keegan’s Blog

My new thing, or at least one of my new things is the very unofficial fringe festival happening in Barcelona at the same time as Mobile World Congress. You’ll find a landing page at http://mwcfringe.com where you can add your email address to be updated, there’s a group on facebook (likes are always much appreciated and if FB is your thing, then you’ll see the updates in your stream too) and you can follow proceedings on twitter and Lanyrd. Continue reading

m-poweredbrands mPowered Brands at Mobile World Congress

[ February 27, 2012 to March 1, 2012. ] GoMo News is delighted to be a media partner with the Mobile World Congress and specificially mPowered Brands a special mobile marketing channel.

Please click here to find out more:

http://www.mobileworldcongress.com/mpoweredbrands-overview?MWCPBN=GoMo125125 Continue reading

MWC GSMA Global Mobile Awards

[ February 28, 2012; ] Dear Colleague,

On behalf of our media partner, GoMo News, GSMA is delighted to announce the call for entries to the 17th Annual Global Mobile Awards. Honouring excellence and innovation, the Awards are the perfect way to get your mobile product or service the global exposure it deserves.

Submit your awards entry by Wednesday 30 November 2011!

Regards,

Mark Smith
GSMA Global Mobile Awards

Enter now at:
www.globalmobileawards.com
Entry Deadline: 30 November 2011

Submit your Global Mobile Awards Entry

View Categories for the GSMA Global Mobile Awards

See 2011 winners

Sponsor or Partner with the 2012 Global Mobile Awards

With a host of new categories for the 2012 awards, there is no better way to receive recognition for achievements within the mobile area.

Categories include:

•Apps of the Year
•Mobile Marketing and Advertising
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