Monthly Archives: February 2012
Facebook expected to announce mobile ads solution
Rating: Mobile users should soon outnumber static ones
It seems that the leading social network, Facebook, is intent on grabbing the headlines during MWC week. The best rumour GoMo News has seen is that the company is that this coming Wednesday [29th February 2012], it will unveil and advertising platform that will enable it to tap into the mobile advertising market. This makes a great deal of sense given the company’s flotation despite distinctly unimpressive venue streams. It has just released figures which show that roughly half (425 million out of 850 million) of its users now access the service from smartphones. Facebook could have done without the accusations that it is reading its users text messages, though. Continue reading
Web swamped with Google glasses stories
Rating: We can see the augmented reality bit but …
Wow. The wires are all alive with rumours about a very futuristic project which Google is supposedly working on. The device has been speculatively named the Google X glasses. A very good reason for this being that Google Goggles is a very, very different kettle of fish. If the punters are right, this will be a major move for Google into the realms of wearable mobile phones. Such devices have been muted for many years and previously relied on Bluetooth technology. The important difference here is that Google glasses won’t act as a mere peripheral. They will be completely standalone communications devices – almost certainly using cellular technology. Continue reading
Survey shows that Brit males take their smartphone into the loo
Rating: Existence of the ‘bogger’ discovered by shampoo maker
It’s a frightening thought but this story may well be being read but a Brit male seated on the lavatory. That’s the astonishing conclusion of a recent survey, carried out by Procter & Gamble – makers of the Head & Shoulders shampoo brand. Previously it was a typical male habit for men to take a tabloid newspaper into the toilet to help them wile the time away. Now it seems that around 50 per cent (one in two) of all British men regularly takes their mobile phone into the loo to surf the internet. That compares to around 33 per cent (one third) of men who still take a newspaper into the bathroom while they perform their ablutions. GoMo News is wondering how long it will take for a software developer to create a game specifically aimed at those on the loo seat? Maybe it could even be financed by in-app adverts for toilet tissue? Continue reading
Gemalto Infographic “Would you leave your house without locking the door?”
Adfonic takes over the world! Well nearly….
I missed a great opportunity in my last post to highlight that the fabulous mobile advertising company Adfonic have done a creative and enlightening interview with GoMo News. In a huge twist on typical advertising (and idea you would expect from the up and coming self-service marketplace leader) we are not offering banner space but a first video interview ad. Continue reading
More mobile web satisfaction in Hungary
Press release
Today [February 24th 2012], Vodafone Hungary and Opera Software launched a special version of the Opera Mini mobile web browser, available now for almost all internet-capable phones on the Vodafone network, as a part of an extended agreement between both companies. This special version of Opera Mini for Vodafone’s subscribers provides a better and faster browsing experience for both smartphones and non-smartphones. With its new Speed Dial website shortcuts, users get instant access to their favorite local websites and services, such as Vodafone Live and Vodafone Kedd.
Opera Mini is the most popular mobile browser in the world, used by 160 million people. It works smoothly on all major mobile platforms and devices. With its speed, cost savings and platform integration, Opera Mini usage is booming in Hungary, and Opera Mini for Android is already almost as big there as Opera Mini for Java. Continue reading
Orange to Launch Quick Tap Treats reward scheme
· Orange partners with EAT. to further the Quick Tap initiative in the UK
· All Orange customers with NFC enabled handsets to benefit from a free EAT. treat everyday from early March
· Available nationwide, the offer will run until Summer 2012
London, UK – February 24th, 2012 – Orange today unveiled ‘Quick Tap Treats’ – the [...]
Scan closes USD 1.7 million seed funding from Menlo Ventures
Scan allows businesses and individuals to quickly and easily create and share a mobile site
SAN FRANCISCO, February 23, 2012 — Scan, Inc. (www.scan.me) today announced $1.7 million in seed funding from top venture capital firms and notable angel investors. Scan connects the real world with the digital universe through mobile technologies like QR codes, NFC, [...]
Telmap’s CMO, Motti Kushnir, on being Intel’s LBS arm
Rating: Location Based Service (LBS) is the next big battleground
Never a dull moment when you chat with Motti Kushnir who is Telmap’s CMO. He was explaining to GoMo News the thinking around chip maker, Intel’s, acquisition of the Israeli company back in November [2011]. Incidentally, Kushnir actually pointed out that if you took the software and services division out of Intel, it would probably be the third largest software house in the world. Today [February 23rd 2012], Telmap announced the impending release of its version 6.0 of the Telmap Mobile Location Companion service. However, what Kushnir had to say about the whole LBS sector was intriguing. Like, if Apple doesn’t make LBS a central feature of the iPhone 5 (when that eventually sees the light of day), it will be dead in the water. Continue reading
Amobee launches user generated mobile ads for Windows Phones
Mobile Advertising company Amobee, has launched a new ad unit for the Windows Phone OS. These ad units are called User Generated Ad (UGA).
What?
The UGA is an ad that will allow consumers to enable consumer to determine which ads they want to receive on their Windows Phones. This will be determined by their personal preferences and user patterns.
From the press release Continue reading
tyntec survey reveals UK smartphone owners use SMS more than apps
SMS services integrated into social networks are of particular interest to consumers
Press release
February 23rd 2012. Mobile interaction services provider tyntec today announced the results of a survey which shows that – excluding voice calls – SMS is still the most used smartphone feature. The YouGov survey* of 1,000 UK respondents found that despite the current interest surrounding apps, SMS was named by 62 per cent of participants as one of their two most-used smartphone features. Apps came in second at 46 per cent and mobile email third with a 39 per cent response rate. Continue reading
Price remains leading priority for Indians when choosing a mobile device
Nokia emerges as the undisputed leader among the “Current Handset Brand” and “Most Desired Handset Brand” categories in India
New Delhi, February 23, 2012: Vuclip, the world’s largest independent mobile video service has unveiled the findings of its mobile survey on the preferred handset brands in India and globally at ad:tech New Delhi 2012. As per [...]
3V Launches new Visa pre-pay youth card service
3V LAUNCHES NEW VISA PRE-PAYMENT YOUTH CARD SERVICE
3V – The global electronic Payments specialists, have launched a
customised Chip & PIN Pre-Pay Visa card and money management service for
teenagers, introducing the first payment platform to offer comprehensive
parental access and controls for the youth market.
After lengthy consultation with child protection groups in Ireland and the
UK and [...]
