Monthly Archives: February 2012
MOBILETHINK and QELP help TDC to cut smartphone care costs
Device management vendor and smartphone customer care company combine to slash TDC’s rising customer care costs when troubleshooting smartphones in its 3G and 4G networks
Press release
February 23rd 2012. Mobilethink, a world leading mobile device management and device intelligence vendor, and Qelp, a leading provider of multi-channel, interactive customer care for
smartphones, today announced that they have teamed up to provide TDC, the leading Danish telecommunications company, with
the means to slash its rising customer care costs when troubleshooting smartphones in its 3G and 4G networks. Continue reading
BOKU launches groundbreaking NFC payments system
Rating: Sticker makes an mobile NFC capable
Mobile payments company BOKU has unveiled BOKU Accounts – a payments system that effectively allows shoppers to use their mobile phones as digital wallets. Central to the launch is Near Field Communications technology which is already transforming the retail sector. Under the scheme, users of the service will receive a BOKU Account from their mobile carrier which will include: – an online app; a mobile app (initially iOS and Android only); a standard Mastercard debit card; plus an NFC sticker that attaches to the back of the mobile phone and which can be used anywhere Mastercard is accepted. This sticker will work with all existing mobile phones. Continue reading
Everything Everywhere announces major steps towards a 4G future
Press release
Roll out of 3.5G HSPA+ 21, will mean faster speeds and improved network performance for T-Mobile and Orange customers
Subject to regulatory approval by the spring, Everything Everywhere ready to roll out 4G this year
New trial in Bristol to test 4G LTE using existing 1800MHz spectrum
£1.5bn network evolution project progressing, with £1.4m being invested every day
February 23rd 2012. Everything Everywhere, the UK’s biggest communications company, has unveiled significant progress in its network integration and evolution and outlined the path toward the roll out of 4G LTE. Continue reading
3 things you should know about mobile advertising for MWC
50 % of mobile traffic is done after 5pm
Average CTR on standard mobile banner is 0,4% (no scripts)// iPad average CTR is 0,77% (standard banners) // Android CTR is 0,31% (standard banner) // WP7 : 0,15% (standard banner) // iPhone: 0,44% [...]
Guest Post from Inman Breaux, VP of Publisher Relations and Business Development for Airpush – Mobile Advertising–Opportunities abound
About Inman Breaux
Inman Breaux is VP of Publisher Relations and Business Development at Airpush. Prior to Airpush, Inman was director of business development at Adenyo, a mobile advertising technology company, which was acquired by Motricity in 2011. Prior to his time at Adenyo, Inman held various positions in the digital advertising industry including the Rubicon Project. Inman holds a BA in Finance/Entrepreneurship from the University of Southern California. Continue reading
Couple Talk app plugged on local radio – Jackie
Rating: Mention on breakfast show promotes iPhone app
Here’s a successful way to get your iPhone app promoted. Get it mentioned on your local radio station. That’s what happened with Couple Talk written by a Wokingham counsellor, Paul Cockayne. The iPhone app got a star mention on the breakfast show at Radio Jackie which covers North Surrey and South West London. The only snag was that the DJs didn’t mention how you could get the app. Luckily GoMo News has tracked it down. You can purchase it for £1.49 from here.The app is aimed that couples who’ve been together so long that they have forgotten the art of conversation. It reminds us of Stuck4words -an app created by legendary electronics hack, David Manners. Continue reading
OTT Communication Services vs Rich Communication Services
Press comment from Coleago
WhatsApp and other Over the Top (OTT) communication services are not only impacting on SMS but also on voice usage. The mobile operator community is fighting back with its Rich Communication Services (RCS) initiative. “For consumers, it will deliver an experience beyond voice and SMS by providing them with instant messaging or chat, live video sharing and file transfer across any device, on any network, with anyone in their mobile address book. RCS-e taps into how your consumers are already sharing their life moments with each other.” (source: RCS-e website). This sounds familiar because this is what Skype, FaceTime, and WhatsApp are delivering today. Continue reading
Apple’s iPad 3 rumours round-up
Rating: Following iPhone 5 debacle probably all wrong
As we get closer to March – when Apple revealed the iPad 2 last year – the Apple fanboy rumourmill has gone into overdrive. What everybody is waiting for is an announcement that Apple will be holding an event in San Francisco – its favourite venue for such launches. What’s pretty certain is that any iPad 3 launch will be accompanied by a new version of the Apple iOS – something like iOS 5.1. Continue reading
GREE? GREE? Who on Earth is GREE?
Rating: Actually it is already a major player
It struck us here at GoMo Towers that the recent announcement from GREE concerning its bid to build a billion user social network is crying out for some form of background information. Especially since the company’s name probably isn’t known much outside of Japan. The fact that GREE has begun to expand internationally can be seen from its decision to open offices into eight countries worldwide within just one year. Alongside its announcement of its intent to support 14 different languages. Here’s the clincher. In terms of global internet companies, GREE claims to be in the Number 14 slot but it doesn’t have to grow that much to get into the Top Ten. Continue reading
Mobile Indians prefer Pepsi to Coke
Ahead of ad:tech New Delhi 2012, a digital marketing event, independent mobile video service, Vuclip, has revealed the findings of its mobile survey on favorite cola brands in India and globally. Continue reading
Turkcell partners with Telenity for telco 2.0 deployment
Telenity, a provider of service delivery, location based services, social media, mobile marketing and messaging platforms and solutions, has announced that Turkcell a Turkish operator with 34.4 million subscribers, selected its Canvas® CSP, Converged Services Platform components to be deployed in Turkcell’s Telco 2.0 Service Provider Gateway (SPGW). Continue reading
Ericsson to acquire North American carrier grade Wi-Fi company BelAir Networks
Ericsson plans to acquire 100% of the shares in the privately-held Canadian Wi-Fi company BelAir Networks. Once completed, Ericsson will acquire a carrier grade Wi-Fi portfolio, technological expertise, IPR, and established customer contracts and relationships. Continue reading
Guest Post from Yanna Sigenlaub, Vice President of marketing for LTU – The battle of print to mobile
About Yanna Sigenlaub
Yanna Sigenlaub is vice president of marketing for LTU technologies and directs all global marketing and corporate communications efforts. She is responsible for helping to cultivate opportunities in new and existing markets and also oversees partner and developer relations. Yanna has been critical in guiding LTU technologies direction into mobile marketing and for the mobile visual search solution, pixlinQ. Continue reading
StrikeAd partners with Cognitive Match to deliver personalised mobile ad campaigns
Enables advertisers to put the right message in front of the right consumer – on their mobile
February 21, 2012 – StrikeAd, the London and New York based mobile advertising specialist, and the developer of the industry’s first mobile-specific demand-side platform (DSP), today announced it is to partner with Cognitive Match, developer of market leading Dynamic [...]
