Monthly Archives: February 2012
Guest Post from Martin Hayward, Director of Marketing of Mirror Image Internet – Making the Most of Today’s Connected World
About Martin Hayward, Director of Marketing of Mirror Image Internet
Martin Hayward has over 20 years of marketing experience in key areas including product marketing and management, market strategy, marketing communications and market analysis. Hayward has worked directly with mobile marketers within organizations to find the best content delivery methods for their marketing strategies. Continue reading
This global Mobile Advertising player with an exceptionally strong management team is now hiring for an experienced Sales Manager to sell to agencies and advertisers in Germany. This is an excellent opportunity to further your career with a rapidly expanding market leader!!
Fore more details, please contact Aspire Mobile, the global leading provider of Mobile Media professionals. Continue reading
For this year’s Valentines, Viddy, an instagram-like video app, partnered with Mindless Behavior, an R&B act, for a special download Production Pack, designed to spread digital love worldwide.
Viddy offered the free download Pack that allows fans create their own social media music video, set to Mindless Behavior’s new single, “Valentine’s Girl.” Continue reading
Here’s your Wednesday round-up of the hottest mobile marketing stories from across the globe.
In this edition we look at the Chinese in India, Shazam and the Superbowl, MMA making it easier to buy mobile ads and more… Continue reading
Yubico, an open online identity protection provider, has added NFC to its YubiKey USB authentication device to secure access to Near Field Communication (NFC) enabled mobile devices. The YubiKey NEO, offering mobile security with a single tap, will be revealed at the RSA Conference, February 27 – March 1, in San Francisco.
Rating: SoLoMo (social, location and mobile) is big news
Over three quarters (78 per cent) of respondents to a focused survey of top UK retail companies stated that strategic investment to enhance consumers’ multi-channel experience will drive retail sales this year. The research was carried out by Coleman Parkes who interviewed a total of 100 c-level and senior decision makers with UK retail organisations. Stibo Systems which commissioned the study believes that it clearly shows cross-channel retailing is a clear priority for UK retailers. Disappointingly only a quarter of retailers say they are actually planning on investing in location-based and geo-spatial technology in 2012. Indeed, around half (48 per cent) planning to enhance their mobile offering by the end of the year. Continue reading
This year’s Valentine’s Day has seen record mobile ad spend for condom manufacturers, according to business analysts.
“We’ve seen more ads than ever for personal products, especially birth control mechanisms like condoms and other contraceptives. Mobile is the new frontier for condom ads and I think we’re going to see more of this channel push in the years ahead.” said Mike Randazzo, a business and marketing analyst. Continue reading
sellAring, the first audio-based mobile ad network for Android smart phones, has announced the launch of its new ad platform.
sellAring provides revenue to Android app developers by playing short audio ad to their users during the Ring Back Tone time, the otherwise wasted time before a called party answers the phone. Continue reading
African device manufacturer needs its feature and smartphone handsets tested and certified for African, Chinese and Middle East Carrier Networks Partners
February 15th 2012. Device manufacturer Mi-Fone and device management vendor Mobilethink have announced an Interoperability Testing Partnership (ITP) aimed at certifying Mi-Fone devices for compliance with OTA provisioning standards. The goal of the ITP is to enable Mi-Fone users in African, Chinese and Middle East markets to have automatic data connectivity for 3G/internet, MMS and other value-added services says Thomas Yde Frederiksen, Mobilethink’s chief of product management and marketing. Continue reading
Madvertise, a European mobile ad network, has taken a closer look at the mobile OS share throughout Europe in December of last year to see if they could shed any light on a potential comeback from BlackBerry. Continue reading
On behalf of our partner, GoMo News, we invite you to decode the future of mobile marketing at GSMA Mobile World Congress 2012. Mobile marketing and advertising is widely recognised as a significant opportunity for brands, advertisers, and publishers to engage consumers in a targeted and contextual manner. The mobile [...]
Rating: But we discover a shortcut to the handset’s Wi-fi settings
Some days you just fall on your feet and GoMo News experienced one of those days when we ran into a W7 Mango enthusiast by sheer accident. We’re currently right in the midst of testing a Nokia Lumia 710 loaned to us by the good folks at Vodafone. And our new-found friend confirmed that what we suspected is actually true. One of the best features of a Nokia phone historically has always been its support for ‘Profiles’. These enable a user to very swiftly put a handset in to ‘Silent’ or ‘Outdoor’ mode without having to go through a raft of different menus. You can’t do the same – presently – with the Lumia 710. If somebody creates ‘Profiles for Windows 7.5 Mango’ then GoMo News is prepared to better than people would be prepared to pay for it. Continue reading
Rating: At least RIM appears to be listening to what the market wants
The leak of images purporting to show what the UI for the next release of the BlackBerry OS (BB1o) will look like has caused a tremendous stir within the mobile world. The source of these rumours certainly appears to be Crackberry.com here and the evidence looks pretty convincing to us here at GoMo News. Whether this stuff is real or fake doesn’t matter one iota. What it does show is that those market watchers who are so keen to write off RIM/BlackBerry’s chances of survival have very definitely got it wrong. There’s still strong support for RIM products which ‘do what is says on the tin’ – as in provide very efficient mobile devices for checking your email – especially in a corporate environment. Continue reading
NEW YORK, NY–(Marketwire – Feb 14, 2012) – Augme Technologies, Inc. (OTCBB: AUGT), (“Augme®”) (“the Company”), a technology and services leader in interactive media marketing that offers the only patented and innovative end-to-end mobile marketing platform, today announced that a pre-trial conference has resulted in AOL and Time Warner being ordered by the Court to [...]