Monthly Archives: February 2012
Guest Post from Micah Adler, CEO for Fiksu on How to Avoid Mobile App Marketing Mistakes
About Micah Adler, President, CEO, Founder, Fiksu
An academic turned prolific technology entrepreneur, Micah Adler combines rich industry insight with complex technical knowledge as the president, CEO, and founder of Fiksu. Previously, Micah was CEO, president, and co-founder of Adverplex, a search engine marketing (SEM) optimization company. His research in algorithms, probabilistic analysis and combinatorial optimization helped the company develop innovative technology to drive profitability for multi-million dollar SEM campaigns. Micah was also the co-founder, president and board member of CourseAdvisor, which was acquired by the Washington Post Corporation in 2007. He has served on the boards of directors for more than 10 Boston-area startup companies.
Micah was also a tenured professor of Computer Science at the University of Massachusetts, Amherst. He has authored more than 50 widely cited publications; holds multiple patents; and has served on numerous academic review committees, program committees and editorial boards. He received his BS from the Massachusetts Institute of Technology and his PhD in theoretical computer science from the University of California, Berkeley Continue reading
Smart QR codes bridge language divide
Rating: QRpedia’s technology automatically recognises the preferred language
If there was ever an extremely clever use of QR codes. then it surely must be what QRpedia is doing with its Smart QR Codes. Basically these are currently aimed at one specific application – to help galleries and museums provide a mountain of information next to a specific exhibit. GoMo News suspects, however, that once news of what can be done with Smart QR codes leaks out, then they’ll be deployed in numerous different applications. What QRpedia can do from a single QR code is display information in the language installed by the handset’s owner. So instead of having to affix multiple codes for each individual language, one QR code fits all. Continue reading
Report predicts demise of OS-centric app storefronts
Rating: Bring on D2C and HTML5
Market Analyst, Juniper Research has just released a new report that predicts the demise of OS-centric app storefronts in favour of HTML5 and direct-to-consumer (D2C) models. “The closer integration between web-based apps and handsets should mean that the advantage that native apps have is reduced,” the report claims. That will favour HTML5 which is a mark-up language that reduces end-user dependence on plug-in app technologies. Smartphones users will utilise their handset’s browser to access platform independent apps. This report also highlights the growing importance of operator and in-app billing and predicts tablets’ share of the apps market will rise considerably. Continue reading
My BlackBerry won’t stop talking at me
Rating: Drivesafe.ly completely refuses to disappear
It just won’t shut up. Our BlackBerry Curve 8520 simply won’t stop translating all our received messages from speech to text. The crazy thing is that, in theory, the application which performs this task – Drivesafe.ly from iSpeech.org – has been completely deleted from the handset. Yet still the handset refuses to keep quiet. GoMo News appears to have discovered a serious bug in the deletion of this particular app. The whole thing with the Drivesafe.ly app started when GoMo News discovered that two version of this app were actually included in RIM’s Thank You Gift campaign. (See our previous story here). Continue reading
Nokia launches new W7 Mango phone – in white
Rating: Yet GoMo News still can’t get the Lumia 710
Nokia has got to be desperate for headlines when it announces that its flagship W7 Mango handset – the Lumia 800, will now be available with a glossy white finish. That’s it. A new lick of paint and nothing else. Perhaps it’s harkening back to the days when Apple took the MP3 player market by storm with the iPod – whose trademark was that it was white with white headphones? Whilst this new (??) version of the 800 is set to be available in the UK next month [March 2012], GoMo News would like to point out that the Lumia 710 which was announced in October and set to become available in November [2011] still isn’t available through Orange UK – even though it is supposedly ‘coming’ soon. Continue reading
Glamour and L’Oréal deploy SnapTags
SpyderLynk, a marketing technology company and creator of SnapTag, today announced the launch of Snap-to-Buy, the first-to-market mobile commerce solution that closes the loop for publishers and advertisers, allowing them to take traditional media right to the intersection of social, mobile and, now, m-commerce. Continue reading
Blippar enjoys massive success with its image-recognition app
Rating: To blipp, or not to blipp – is that the question?
Talk about dark horses. What blippar is doing with its free image-recognition app for smartphones is amazing. GoMo News recently chatted with Jessica Butcher, marketing and founding director with blippar, at a recent DTI sponsored pre-MWC 2012 event. She begged us not to primarily refer to the product as offering augmented reality (AR) but there are tremendous close parallels. Anyway, it turns out that blippar won the first prize in the UK Startup competition run by UKTI and will now represent Britain at CES 2012. It also recently secured seed investment from Qualcomm Ventures. Ms Butcher’s desire to see the word ‘blipp’ enter the English language as a common noun just might succeed. Continue reading
All Top 5 Sites in Finland Use Leiki Recommendations
Leiki, a provider of targeted advertising and content delivery, is now offering its services on all of the Top 5 sites in Finland. Each of these sites has unique weekly visitors in the range of 1.5 to 2.8 million, with weekly page views from 30M to 100M per site.
Leiki’s Finnish customer base includes both of the national tabloids, the three biggest TV broadcasters and the largest morning newspaper in addition to several dozen smaller sites. Continue reading
Guest Post from Paul Rawlings, co-founder and CEO of Screenreach Interactive – The future of Mobile and TV
About Paul Rawlings, co-founder and CEO of Screenreach Interactive
Paul Rawlings is the CEO, of Screenreach Interactive, the developers of social interactivity app Screach. Since 2010, Paul and his team at Screenreach have seen Screach technology implemented by Newcastle United Football Club, FOX Soccer’s NSCAA Game of the Week, Bauer Media publishing group, and Posterscope. In 2011 Screach was revealed as one of the PepsiCo 10, making it one of the 10 most innovative start-up products in Europe.
Paul’s career began when he created EPOS, Sales Order Processing and Marketing systems for businesses including Burger King and Dixons. In 2009 he built a number of Twitter based businesses – these included Twe2, a free SMS provider for twitter sold privately by Paul in the same year and a social auction website Tweba, which grabbed the headlines. Continue reading
Super Bowl Suzuki ad features non-standard 2D barcodes
Rating: But, hey, the US public probably won’t notice it’s a Barkcode instead
If you manage to mention 2D barcodes in a TV ad watched by around 111 million people, then it would be fair to say that they have entered the North American public’s consciousness. That’s what Mike Wehrs, Scanbuy‘s CEO, reckons. “If Super Bowl ads highlight what’s hot in American culture, then QR codes have officially become mainstream. It’s the latest example of how convenient and ubiquitous QR barcodes have become in nearly every part of American life.” It’s all thanks to Suzuki’s Super Bowl ad for its Kizashi sports sedan. It includes a promotion where dog owners can get a free ‘Barckcode’ tag. Scanbuy claimed that it had been estimated that around 60 per cent of viewers would have a smartphone capable of scanning that code. Unfortunately, BARKCODE isn’t using standard QR codes, it is using a 2D design of its own. Continue reading
INSIDE Secure chosen by leading smartphone manufacturer
To power NFC services with a major open operating system platform
Press release
February 6th 2012. INSIDE Secure, a leader in semiconductor solutions for secure transactions and digital identity, today revealed that it is integrating its near field communication (NFC) solutions into a next-generation smartphone from a leading mobile phone manufacturer
scheduled to be introduced by mid-year. The new smartphone will run on one of the most widely used mobile operating systems under license, and will utilize the INSIDE MicroRead NFC controller chip and INSIDE Open NFC protocol stack software to deliver a rich set of NFC capabilities to support a broad range of NFC applications. Continue reading
The GoMo News Lounge at Mobile World Congress
The Gomo News Lumata Lounge brings together all those interested in mobile, marketing and creative in a relaxed environment for some inspiring chat, drinks and music.
To apply for an invite to the relaxed event for mobile marketers, brands and agencies please email: benagomo@gmail.com
Lumata is a global provider of mobile marketing, advertising and loyalty technology providing a seamless link for operators, brands and hardware manufacturers to engage with their customers through the mobile channel.
Lumata has 15 offices and more than 500 employees and annual revenues in excess of €50 million.
Lumata’s client base includes: Orange, T-Mobile, Telecom Italia Mobile, Verizon, Airtel, MTS & Telefonica as well as blue chip brands such as Nestle, P&G, HP and Espresso Group. Continue reading
Smart phones overtake client PCs in 2011
Vendors shipped 488 million smart phones in 2011, compared to 415 million client PCs
Apple was the leading smart phone vendor in 2011, following record Q4 shipments
Press release
February 3rd 2012. Canalys today released its full, detailed Q4 2011 country-level smart phone shipment estimates to clients, so completing the picture for the year. One notable result was that total annual global shipments of smart phones exceeded those of client PCs (including pads) for the first time. Continue reading
Nokia’s MeeGo shipments were exactly half of its W7 Mango ones
Rating: Bet you nobody else mentions that one
Now that Canalys has released its fully detailed smartphone shipment report for Q4 2011, we bet that everybody else is focusing on about how sales of smartphones outstripped those for PCs for the first time. Even though the company is including pads as PCs rather than jumped-up smartphones. The other trend which other market watchers will gloss over – as GoMo News has anticipated – is that there is absolutely nothing wrong with the figures for RIM – the BlackBerry’s maker. Indeed, Canalys appears more positive about Nokia’s performance with W7 Mango (Windows Phone 7) than it is about sales for its MeeGo handsets. Continue reading
Job of the day….Business Development Director – Apps Developers
This global Mobile Advertising player with an exceptionally strong management team is now hiring for an experienced Business Development Director to drive business and partnerships with mobile app developers.
Fore more details, please contact Aspire Mobile, the global leading provider of Mobile Media professionals. Continue reading
