Monthly Archives: April 2012
Video ads can now be embedded says Adfonic
Rating: Solution works with Android and iOS devices
The snag with traditional mobile video ads is that they require navigation to a remote player – like YouTube – in order for the handset owner to view the video ad clip. This is far from satisfactory. However, Adfonic claims to have developed a mobile video ad solution which makes use of a device’s native [iOS or Android] video player to take the user from the ad within a mobile site or app straight to a high quality TV-like video commercial. As soon as the video concludes, the user is returned to the app or mobile site. This development will enable advertisers to run TV-style video campaigns across Adfonic’s global network of mobile sites and apps. Continue reading
ScanLife enters tech spat with logo-centric QR codes
Rating: Even support colour like Microsoft Tag
Probably because it was feeling a little bit left out, ScanLife (Scanbuy) has decided to enter the current spat over 2D barcode technology. Avid readers may recall that SpyderLynx has just announced it has received a patent for its SnapTag technology. See here. One of the things which SpyderLynx claims SnapTag can offer is “the only logo-centric mobile activation tool in the marketplace today.” (See here). So what has ScanLife just done? Only gone and sent GoMobile News examples of its latest service for customers. Yessiree, the ability to embed logos into various 2D codes including QR codes. If that isn’t throwing the gauntlet down, then what is? Continue reading
Vodafone joins with Huawei to offer low cost Android
Rating: Ice Cream Sandwich for one hundred quid
We’re not quite sure exactly what barrier Vodafone UK and Huawei have broken through but the pair are offering what can only be described as a dirt cheap Android handset. It comes in the shape of the Ascend G 300. It’s actually possible to acquire this handset for £100 on PAYG (prepaid). Probably the most impressive part to this deal is that although the handset will ship with the Gingerbread release of the Android OS – the pair are promising that an upgrade to the ICS (Ice Cream Sandwich) version of the Android OS will become available “later this Summer”. Continue reading
Another player enters the Apple UDID phase out race
Rating: madvertise introduces new device detection technology – UDD
Apple’s determination to phase out mobile apps which utilise UDIDs (Unique Device IDentifier) is creating headaches for software developers.See our previous stories concerning offerings from Adfonic here and Smart Adserver here. Now it appears that madvertise – which claims to have one of the largest mobile audience targeting platforms in Europe, has joined the fray. The company is launching a unique device detection system (UUD) which aims to take mobile audience targeting and analytics on mobile devices steps up to a whole new level. Continue reading
Web based surveillance system to become more mobile-centric
Rating: Jordan’s UBA invests in UK’s Jabbakam
Given that mobile web users are expected to exceed desktop internet users by 2015, a leading mobile social media applications geared to Arab consumers – UBA, is helping to make an existing web-based surveillance system more mobile-aware. To this end, Jordan’s UBA has acquired a 20 per stake in UK-based Jabbakam Continue reading
China to overtake USA in M2M connexions
Rating: Berg Insight says M2M connexions reached 108 million in 2011
New research report from the leading Swedish analyst firm, Berg Insight, indicates that the global number of mobile network connexions used for wireless machine-to-machine (M2M) communication has increased cent in 2011 by 37 per to reach 108 million. The report says that Asia-Pacific was the strongest regional market. It reached 34.5 million connexions at the year-end and recorded a year-on-year growth rate of 64 per cent and. Both North America and Europe grew by around 27 per cent each to 32.3 million and 29.3 million connexions respectively. Continue reading
NeoMedia files lawsuit alleging patent infringement against SpyderLynk
Press release
April 10th 2012. NeoMedia Technologies, the pioneer in global mobile barcode management solutions, yesterday filed a patent litigation lawsuit against SpyderLynk. The SpyderLynk lawsuit, filed in the District Court for the District of Colorado, asserts infringement of three NeoMedia patents related to its mobile barcode resolution technology. Specifically, the complaints assert infringement of the following patents: U.S. Patent Nos. 6,199,048, 7,765,126, and 8,131,597. The lawsuit seeks to enjoin SpyderLynk from using NeoMedia’s patented technology and to recover damages caused by the infringement. Continue reading
QR codes to drive action oriented proximity based marketing to $2.3 billion by 2016
Press release
April 9th 2012. The demand for action oriented proximity based marketing solutions produced exponential growth in 2011 and the market is poised to expand to $2.3 billion by 2016 according to a report published by Smith’s Point Analytics. NFC tags, QR codes, proprietary 2D barcodes and emerging technology such as computer vision are enabling brands to leverage new channels to reach consumers through proximity based marketing strategies. Continue reading
Retailer-in-a-field-at-a-music-festival payment system from mPowa
Rating: It’s British but it ain’t quite here yet
Talk about cryptic ways on announcing the launch of a new product. mPowa‘s Rye Starr just left up a comment against one of our stories. What she should have done is left the message against this story’Eventbrite takes on PayPal with At The Door reader‘. That news item covered two payment solutions aimed at the mobile retailer. One was PayPal Here (see our previous story) whilst the other was from Eventbrite. Both focus on iOS devices and have a distinctly US-orientated flavour. By contrast, Mpowa looks very British and claims to have a BlackBerry OS client, too. The one snag – well, mPowa isn’t actually available yet. Continue reading
Googles AR glasses outed in San Francisco
Rating: Could this lead to augmented reality bling?
Google’s decision to unveil a pair of augmented reality (AR) glasses via a Google Circles’ posting caused something of a stir within the industry. Especially since the news was almost immediately followed by reports (and photographs) of Google own co-founder Sergey Brin out in San Francisco wearing them. The first picture was courtesy of blogger Robert Scoble on Twitter here. However, Brin appears to have confirmed that the Google Glasses were still very much at prototype stage. The glasses are actually the result of researchers working on something called Project Glass and the chief culprits appear to be Babak Parviz, Steve Lee and Sebastian Thrun. You can view their Circles posting here. GoMobile News was intrigued to get a reaction to the news from Christian Lindholm, CIO was design house – Fjord. Continue reading
Everything Everywhere W7 Mango users have to wait
Rating: Everybody Else has got the Nokia Lumia 800 update
Drat and double drat as Dick Dastardly used to say! Over here in Blighty [UK], Nokia Europe has been quietly rolling out the third update to Windows Phone 7.5 (W7 Mango). See our previous story here. However, the update is operator specific. Initially only the likes of BT, Vodafone and some 3 UK users could receive the software update – 1600.2487.8107.12070 But if you click on the appropriate Nokia Europe support page here you’ll find that users on every other UK network except Everything Everywhere can get the update. Boo-hoo! Because GoMobile News is on the Orange network (one half of Everything Everywhere along with T-Mobile UK). Unable to tell you exactly what’s in the update, we’ll have to be content with a hot top on how to reboot a Lumia 800. Continue reading
MACH Insights 2012
[ June 4, 2012 9:00 am to June 6, 2012 6:00 pm. ] Mach Insights 2012
June 4th-6th 2012
Prague
Czech Republic
MACH, the leading provider of hub-based mobile communication solutions, is holding its annual Insights conference in Pragueon June 4th-6th 2012. MACH Insights is recognized within the industry as a leading conference in the mobile calendar. Providing in-depth coverage of roaming topics, the conference also covers Interconnect, Mobile Messaging, and Direct Operator Billing. The three day event is designed for mobile operators, service providers, handset manufacturers, and content providers and usually attracts around 100 industry luminaries. Continue reading
