Monthly Archives: December 2012
In Bev utilises mobile technology again – this time with NFC
Rating: High tech poster for Beck Vier beer found in Boys Room
Re-enforcing our assertion that in the UK the drinks industry is leading the way when it comes to utilising mobile technology for product marketing and promotions, GoMobile News came across another mobile friendly poster. We alluded to this in a previous story here we spotted this particular promotional poster for Beck Vier lager in the Boys room at the Slug & Lettuce pub at Clapham Junction [London]. We notice that. once again, it is In Bev, the brewer, behind the promotion as was the case with the Greene King/Stella promotion we mentioned here. This time the poster not only used a QR code but it also employed an NFC chip. Unfortunately, we didn’t manage to get the NFC chip to work. Continue reading
Locations ousts branding in rich media mobile ads, says Celtra
Rating: 45 per cent of such ads now feature video, too
An interesting new development in the rich media mobile ads sector has been discovered by Celtra in its quarterly Mobile Rich Media Monitor report. Apparently, location-based features have now overtaken branding and presentation as the most engaging ad feature. Location now boasts an 18.8 per cent engagement rate. By comparison, the average ad engagement rate was 13.7 per cent in Q3, nearly a one per cent increase over Q2. Adding gaming features (or gamification) can in second place after location with a 13.9 per cent engagement rate Perhaps the most interesting statistic was that was that nearly half (45 per cent) of all the mobile advertising campaigns analysed by Celltra featured video. Continue reading
GoMo finally discovers NFC inside Motorola RAZR i
Rating: Except it didn’t work too well, whoops
Our trusty Motorola RAZR i (XT890) – the version with an Intel chip inside, recently announced that there was a OS (Android) upgrade available. We took advantage of this event and then decided to see if we could work out what 81.5.39001 offered us that the previous version didn’t. BTW, it doesn’t take this RAZR to version 4.1 (jelly Bean). You’re own your own with regards to new facilities because we could find no fancy new services that the upgrade had provided. But – by mistake, we suddenly noticed that support for NFC (Near Field Communication) had been present all the time. Naturally,we rushed to try this new feature out. Sadly, we didn’t get very far. Continue reading
Location-based advertising engagement skyrockets for rich media mobile ads
Celtra’s Q3 Mobile Rich Media Monitor report reveals telling new trends in mobile rich media advertising
Press release
December 13th 2012. Engagement rates for location-based features in rich media mobile ads nearly doubled in Q3 2012 (185 per cent growth) according to new findings from Celtra‘s quarterly Mobile Rich Media Monitor report. Overall, engagement rates for rich media mobile advertisements continue to show steady, quarter-over-quarter growth. In Q3, the average ad engagement rate was 13.7 per cent, nearly a one per cent increase over Q2. Continue reading
Guest Post: operators to play havoc with Wi-fi
by Steve Hratko, director of marketing with Ruckus Wireless
2012 has seen widespread adoption of Wi-fi by mobile operators. In fact, Ovum Research expects carrier Wi-fi equipment shipments to increase by 84 per cent this year [2012] and continue double-digit growth through 2017.In July 2012, O2 announced the deployment of high-capacity small cells in London to deliver fast and reliable Wi-fi. Other operators have also announced plans to deploy Wi-fi to provide extra capacity in dense metro areas and this trend is set to continue in 2013. Here’s my take on what 2013 will bring. Continue reading
Volex sees nearly a third wiped off value after profit alert
Badly hit by Apple’s decision to source elsewhere for new iPhone cable
UK electrical component firm Volex suffered a massive 28 per cent plunge in its share price today [14th December 2012] after issuing a sudden profit warning. Last month Volex embarked on a “comprehensive” round of cost cutting following Apple’s decision to snub it from making the iPhone 5 connector. It had earlier admitted its turnover to September was $249.3 million (£154.6 million), down on last year, while pre-tax profit was down 78 per cent to $2.2 million. Continue reading
EE extends headstart with 17 more cities added to its 4G coverage
Competitors Vodafone and O2 will have to wait until early summer
Seventeen more British cities are to be embraced by EE‘s 4G network, as the nation’s biggest mobile operator seeks to extend its headstart over rivals Vodafone and O2. EE, which owns T-Mobile and Orange, will be able to offer ultra-fast broadband to an extra 40 million potential users by March 2013 – several months ahead of competitors who are currently bidding in a government auction for new spectrum and whose own 4G services will probably not be operational until early Summer 2013. Continue reading
Mobile advertising revenues will reach $12.8 billion in 2013 says Informa
Rating: Up from circa $8 billion in 2012
According to Informa Telecoms & Media, the global mobile advertising market will generate revenues of $12.8 billion in 2013, growing from $8 billion in 2012. Mobile advertising revenues are growing every year but brands and advertisers are still spending much less on mobile compared with the amount they spend on PC/desktop, TV, print and radio, Informa’s analysts say. Continue reading
Opera -world’s fifth biggest store, honours apps
Rating: Top Android, Java, BlackBerry & Symbian apps
Claiming to be the world’s fifth-largest mobile app store, the Opera Mobile Store has just announced the winners of its 2012 Top Apps awards. Given that the store is multi-platform, winners were announced for Android, Java, BlackBerry & Symbian OS. So the overall Symbian winner was Nimbuzz’ Messenger Chat and Call; BlackBerry winner was eBuddy’s XMS; Friends, Fun, Free – Queep 2.6 by Blue Lion Mobile; whilst SPB’s Shell 3D – Enjoy Your Phone took the top slot in the Android section. The Store can claim its fifth place because it offers around 80,000 free and paid apps but more importantly it boasts some 50 million monthly users. Continue reading
Shares in Imagination dive as it reveals higher research costs
Needs to out-bid Ceva for the patents library of MIPS
Shares in UK chip maker Imagination Technologies closed more than five per cent down at close of London trading last night [12th December 2012] after it emerged that higher research costs are dragging down profits. The company is currently entangled in a bidding war with rival Ceva to acquire US-based chip designer MIPS, though Ceva’s $90 million offer looks the favourite at present. Continue reading
M-Days Frankfurt to upstage MWC, Barcelona
Rating: Largest show dedicated to mobile internet
M-Days – a congress and trade fair for mobile solutions and technologies will be held between February 5th- 6th 2013 at Frankfurt Fair and Exhibition Centre, Germany. In its eight year, the event declares itself to be the largest show dedicated to the mobile internet. As such it will attract speakers from the likes of Huawei, Microsoft and Adidas.In his keynote speech on the second day of the M-Days, David Gosen, European md for Digital, Online & Mobile will Nielsen will keynote on the second day. M-Days clearly intends to upstage, the GSMA’s MWC Barcelona which takes place later in the month [February 2013]. Continue reading
M-Days 2013
[ February 5, 2013 9:00 am to February 6, 2013 6:00 pm. ] Organiser: Messe Frankfurt
Venue: Frankfurt Messe
Location: Frankfurt am Main, Germany
Web: http://www.m-days.com
M-Days trade fair and conference is the kick-off event of the mobile market at the beginning of the year (beating MWC Barcelona to it!). Continue reading
Antenna makes mobile app development more Open
Rating: Latest version of AMPchroma uses Java, HTML5 & others
It appears thatAntenna Software has recognised the changing scenery in the mobile app sector and has moved to makes its platform more ‘Open’. To this end, the company has introduced an open client that enables app developers to deploy applications built with standard languages and third-party development tools. Antenna’s own native cross-platform mobile development environment now supports Java, and is available to Antenna customers for free. The move is intended to sustain Antenna’s place as the leading mobile application development platform for enterprises. It quotes Gartner Research’s Magic Quadrant for mobile application development platforms here to substantiate this claim. Continue reading
Antenna enhances AMPchroma platform with Open client and free development tools
Newest iteration of leading mobile application platform allows apps built with third-party development tools to leverage Antenna’s enterprise-grade security, integration, and management capabilities
Press release
December 12th 2012. Antenna Software has announced enhancements to AMPchroma, its industry leading mobile application platform that enables enterprises to build, run, and manage mobile apps and content. One key update is an open and flexible client that enables app developers to deploy applications built with standard languages and third-party development tools, enabling them to tap into the robust integration, run time, security, and management capabilities of Antenna’s platform. In addition, Antenna’s own native cross-platform mobile development environment now supports Java, and is available to Antenna customers for free. Continue reading
Guest Post: What responsive web design doesn’t fix
Improving mobile web access Part III
by Geoff Dennis – director with Insight Manufacturing & blogger on Swuse.com
In my previous article ‘Guest Post: Improving mobile web access – Responsive Web Design‘ I described how, using Responsive Web Design (RWD), a single web site solution can be developed for a multitude of formats. It automatically re-sizes its layout and content according to device-specific parameters such as screen width. The approach has many benefits which are outlined below. Continue reading
