I was sent an interesting mobile advertising case study today. It’s by a new company on my radar – DMG part of the DSNR Media Group. Apart from the mandatory boasting of click through rates there is some interesting stuff on the Dutch market.
The start is below and you can read the whole report here:
The Goal
Creating the Call to Action
The goal was to increase the number of subscriber registrations on
Mobster’s mobile content site. To this end, traffic had to be first driven to
Mobster’s site, followed by subscriber registration for a range of exciting
content, such as games, ringtones, wallpapers and ringbacks.
The first step was to test
• traffic, drawing on DMG’s volume Dutch
inventory. This process assured that the optimal media blend would
be allocated for the Mobster campaign.
• The campaign was targeted at all mobile devices, and appeared
on WAP traffic.
• Traffiliate Tracking Pixel was applied to all Mobster Mobile Content
Ads, ensuring effective campaign monitoring, measurement and
performance analysis.
