3 gets Geeky with Player X

Rating: not the first deployment and it won’t be the last

O2 started the Player X trend and now 3. It won’t be long before all UK mobile operators sign up for one of the first user generated mobile content TV stations: geekTV. The channel offers a number of nostaligic and user generated services such as Miami Vice. Its updated weekly and targets the 16-24 year old market.

Text 3geek to 34335 in the UK.

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