3 Hong Kong and Omnifone’s Music Station

Rating: OMNIFONE

By Bena Roberts

I am holding a double A4 sided flyer that I picked up from the 3 Shop in Hong Kong. Its all about the 3 MusicStation and the shop also featured similar branding and promotional push.

The MusicStation costs HKDollar 12 per week which is about GBP 0.75 or GBP 3 per month; which is horrendously cheap. The MusicStation service offers unlimited music downloads, live charts, music news and music sharing services. This is Apart from MusicStation I saw very little marketing push in China for music services. This was by far the most aggressive and at that price range it should fly.

The flyer as well is also an education sheet as well as a promotion with full graphic images of features and now to use the service. It shows that the music service also has a picture of the artist, rate it services and the ability to skip track or save. Put it this way – it’s in Chinese – but I can understand it.

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