3 Hong Kong launches 3Xplorer with Novarra
Rating: X-Series Kung Fu
The new Novarra nWeb ™ platform is behind the news 3Xplorer . nWeb version 6 offers an intuitive mobile experience. Features include zoom, fast scroll, site navigation shortcuts and can perform PC functions such as creating favourites, tracking history and accessing secure sites.
Amy Lung, Commercial Director at 3 Hong Kong commented: “We partnered with Novarra to offer a proven technology that revolutionises the way people interact with the web while on the move. We believe that 3Xplorer provides the key to unprecedented user experience.” She continued, “Novarra demonstrated a clear understanding of our needs and enabled us to deploy on 37 handset models in under ten weeks with full billing integration.”
“We were selected by 3 Hong Kong for our mature products and mobile expertise. With this launch, Novarra is the first provider to deploy a secure, mass-market, consumer internet solution in the top three mobile markets - Asia, Europe and North America,” said Jayanthi Rangarajan, CEO at Novarra. “For a popular consumer application like this, scalability and cost are critical for partners like Hutchison. Novarra’s next-generation network optimisation brings significant bandwidth and cost efficiency to operators.”
What we think
Intuitive mobile experiences are essential. They allow real interaction on mobile devices and the mobile Internet. These facilitate the uptake and use of an arsenal of new services and offers. The future of the mobile Internet depends on mobile operators building strong mobile communities and this is what 3 Hong Kong aims to achieve.
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