Rating: MENA region to focus on monetising mobile data
In recognition of the growing emphasis on the effective monetisation of mobile data services in the Middle East and North Africa (MENA), MACH, has announced that it will be hosting the 38th GSMA Arab World Summit. It is due to take place in Sharm El-Sheikh, Egypt from 4th – 6th September, 2012. The GSMA mHealth team will be hosting a workshop on Wednesday 5 September 2012 entitled, ‘The mHealth Opportunity in the Middle East’. The event is set to bring together leading representatives from across the communications industry to discuss the future of mobile.The MENA region represents a mixture of high-income countries with relatively mature telecoms markets, and countries that are experiencing strong growth.
With mobile voice services still continuing to be an important revenue stream, however, operators have been shifting their strategies to focus on driving demand for mobile data services.
At GSM Arab World #38 operators will focus on how protect themselves from fraud and other types of revenue leakage as well as the effective monetisation of mobile data services.
“MENA is a diverse and exciting market, and the event always provides an excellent forum for the Arab World community to come together, share ideas and debate the future of mobile communications in the region,” Rich Grohol, CCO with MACH, commented.
He continued, “From MACH’s work with numerous leading operators in the region, we know that a key priority for them is to stimulate the uptake of mobile data services, while dealing with the numerous challenges that are faced by operators looking to bring effective and differentiated services to market.”
“MACH’s efforts with and participation in regional events are very much acknowledged and appreciated. In this meeting, we will focus on hot topics such as ITU revision, spectrum management, mHealth and roaming anti steering,” observed Ziad Al Hassoun, chairman with GSMA Arab World.
GSMA Arab World #38 will follow 37 previous successful summits in the region. Representing more than 20 operators in the Arab region, it forms one of the GSM Association’s six Regional Interest Groups (RIGs).