3GSM: Vodafone and Microsoft launch IM for Mobile and PC

Rating: IM is the future

The future of mobile communities will be driven by IM (see report from BKI Media here: http://www.bkimedia.com/fastmobilefinal.pdf).

Vodafone and Microsoft are to use IM to collaborate on next generation IM services. This will enable a stronger stickier network of service for Vodafone and its users since presence functionality will be allowed via the IM feature.

This is extremely hot and will help Vodafone as it embraces Mobile 2.0. In recent weeks its partnered with the likes of mySpace and YouTube and the IM will link all the new fun, young and funky consumers together.

But its still early days and Vodafone has to find a way to connect these communities together and that means adding more than IM and presence. We are at the birth of an IM, VIM, PIM revolution… hold tight.

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