Mobile Ad Leaders

3ple-media launches MercuryTM

by: admin Tuesday, July 17th, 2007

Rating: 3 apple? No? Triple!

Mercury is a new analytical protocol solution that can hellp operators and marketers launch targetd mobile campaigns, viral tracking, cross-media promotion, ROI and personalisation as well as full control of the content environment.

From the press release
For Operators and Advertisers, the vast functionality incorporates all the elements required for highly successful mobile multimedia campaigns including:
o viral tracking
o real-time campaign analytics
o subscriber profiling analysis including age, location, previous response history, preferences, existing content subscriptions and roaming status
o real-time ROI analysis and reporting
o DRM (Digital Rights Management) OMA standard compliant
o precision and creative scheduling of delivery times for stand alone and cross-media promotions
o easy management of subscriber lists including black and white lists
o mass-personalisation of content regardless of the number of recipients
For subscribers, the results are highly compelling, timely, relevant, spam-free multimedia services they now demand from their Mobile Operator and trusted brands.

What we think?
Well you know what they say – if it sounds too good to be true….