4th Screen mobile advertising wins publisher deals
Rating: 1, 2, 3, 4
The UK mobile advertising company 4th Screen has expanded its off-deck advertising network and signed new deals with Teletext and the Associated Newspaper Group
4th Screen has exclusive rights to serve ads on the Metro WAP platform using the Mpression ad-server.
From the press release
Sarah McCluskey, Account Director of 4th Screen Advertising said, “By teaming up with such highly regarded, and wide reaching publishers, we have opened up major new advertising channels, allowing 4th Screen Advertising to offer our clients a much larger target base.”
Annabel Hembry, Head of Mobile at Associated Newspaper said, “The deal with 4th Screen Advertising allows us to offer our existing advertisers a new channel for advertising, and big brands the opportunity to reach commuters during peak travel times of the day for WAP surfing.”
David Butler, Head of Mobile, Teletext said, “Optimising campaigns across our publisher network is key to providing our consumers with relevant advertising offers, and a great opportunity for big brands to interact with consumers on the move. We look forward to working with the team at 4th Screen Advertising, the leaders in the mobile advertising space, over the coming year.”
What we think?
It’s a small company but winning exclusivity in a very competitive mobile advertising market is great for 4th Screen. Fingers crossed the inventory and the demand for Metro WAP and Teletext services is there.
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