Rating: From this side of the pond it’s hard to tell if this stuff exists
Now this is weird. GoMobile News has received some information on a new development in mobile proximity marketing. Apparently it is a new device called the Blupod from Blutential. These devices allegedly use enhanced technologies to send time-sensitive promotional messages to consumers through mobile devices. The Blupod is a multi-channel communication gateway which allows businesses to use three different channels to send advertisements, promotional messages, coupons, and discounts to its network of consumers within a 300 yard proximity of their establishment, also known as a ‘Host Location’. It sounds great but the company really needs to get its act together and provide solid information.GoNobile News visited the company’s web site and it claims that there are two apps available – one for Android and the other for iOS. We searched for both Blupod and Blutential and drew a blank.
Anyway, when the Blupod is finally released its three channels will house modifiable messages, allowing the business to send potential customers individual advertisements or marketing tools for particular products or services.
BluPod technology also allows for the delivery of digital media content in the form of images, videos, and audio MP3s – thereby enabling business subscribers to create dynamic promotional material that engages and informs potential customers.
By means of this platform, businesses can see & be seen’, targeting local consumers with direct information to mobile phones that create interest, drive traffic, and develop brand loyalty.
The company says that the proof is in the numbers. At JB’s on the beach in Deerfield, Florida, in four weeks, the Blupod deployed at this location touched 23,012 consumers within a 300 yard vicinity and averaged an opt-in rate of 25.3 per cent.
The messages were then viewed by 5,822 consumers, an average of 208 consumers a day.
At Mango’s in Fort Lauderdale, Florida, in four weeks, the Blupod deployed at this location touched 42,151 consumers within a 300 yard vicinity and averaged an opt-in rate of 19.8 per cent.
The promotional messages of this business were then viewed by 8,345 potential consumers, an average of 298 consumers a day.
The company also claims that data aggregation and statistical information on consumer traffic will serve BluPod subscribers in their strategic marketing efforts.
Businesses can plan campaigns with greater turnaround and market intelligence through reviewing and analysing their customer information.
GoMobile News suspects that at least one of these three communications channels is Bluetooth but we haven’t the faintest idea what the other two are.
Anyway, if there are any readers in Florida who want to check out how real all of this stuff actually is, they could try calling 1-855-4BLUPOD.
We can’t because do so because you can’t dial freefone numbers internationally.