A Crisp response to mobile advertising

Rating: number crunching of the best kind

By Annie Turner

Crisp Wireless’ 1.0 release of the mLogic MicroSite Builder tool, has been developed to enable mobile publishers and advertising agencies to create robust mobile websites for advertisers quickly and easily.

The Weather Channel Mobile signed on to be the exclusive beta customer of the MicroSite Builder tool which was released in mid-March, which is certainly a considerable endorsement.

mLogic apparently offers robust device detection and site optimisation, plus sites built using MicroSite Builder report unique visitors, page views, time spent and opt-in data including emails and phone numbers.

Crisp Wireless powers mobile websites for USA Today, Hachette Filipacchi, Time Inc., Internet Broadcasting Systems and Bravo, all who either currently sell or plan to sell advertising on their mobile websites.

Certainly accessible, accurate metrics are needed if mobile advertising is to appeal to the big brands, but a hugely underestimated and under-exploited aspect is search engine optimisation, so bully for Crisp. It’s good to know someone apart from us here at GoMo News has their eye on the SEO ball.