ABPHONE SIGNS ADVERTISING DEAL WITH ZESTADZ MOBILE ADVERTISING COMPANY
Abphone the multimedia mobile search engine has signed a new agreement with ZestADZ, mobile ad network in India. This deal with Zestadz will help abphone increase its wareness with advertisers and brands, and will leverage their notoriety among Indian mobile users in the second largest mobile market in the world.
Abphone has decided to strategically invest in India to become the most popular search destination for entertainment and multimedia in India, and intends to sign deals with Indian carriers
From the press release:
Terry Uppal, CEO and President of ZestADZ declared: “We are delighted to welcome abphone to our blue chip list of clients. There is a great demand in India for high quality mobile services but these are often very expensive and outside the reach of most consumers.. Therefore the abphone ad-funded model is ideal for consumers, carriers and advertisers.”
”When we saw our traffic increase in India, we decided to invest heavily in this market, where almost 9 million people become new mobile phones users month on month. This figure represents one new carrier every single month! Our partnership with the talented ZestADZ team will leverage even more local market reach and traffic for the abphone mobile search engine. It will help us address with accuracy the local brands and carriers.” said Pierre Scokaert, CEO of abphone.
What we think?
abPhone is mobile multi-media search engine and I continue to be surprised by its success. Saying that; India represents a massive opportunity for abphone as its multimedia and visual not language and text, that drives the demand for the search service.
I am curious to see how the ads will work with the image search or if the ads themselves will be sponsored images? This isn’t clear – but I am not in favour of search engines using advertising or sponsored links to drive traffic to advertisers before relevant or desired queries are answered.
Related News:
Leave a Comment