Ad Infuse adInMotion game mobile advertising

Rating: game on

GoMo News is a fan of mobile gaming and is aware of the hype surrounding triggering mobile advertising into it. The user interface for mobile gaming is often poor and it will be tough for mobile advertising to improve on it.

That being said some innovative business models around mobile gaming are emerging. Actionality is also getting involved to enhance the interactive mobile environment. Mobile advertising can only get better and its wait and see time.

From the press release:
“According to a recent AP-AOL Pew study, nearly half of young adults between the ages of 18 and 29 use their cell phones to play games,” said Ian Johnson, CEO and founder of Ad Infuse. “Ad Infuse is continuing to grow its content relationships, bringing significant breadth of audience reach and content coverage to our advertising partners. We are now able to deliver dynamic, targeted advertising within the mobile gaming environment, connecting our brand partners with carefully defined consumer segments in a highly interactive environment, thanks to partners like Actionality.”

“Ad Infuse is committed to delivering mobile advertising across all media formats on all mobile media devices — from cell phones to iPods to personal gaming devices, allowing media planners to take an audience-based planning approach to mobile, regardless of media format,” added Johnson.

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3. Volantis Framework chosen by mobile advertising company Ad Infuse
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5. Mobile Advertising: Ad Infuse hits 160 million impression per month