Ad Infuse and Smaato bring new in-application advertising solution

A new strategic partnership between Smaato Inc and Ad Infuse has been announced to provide advertisers, publishers, and operators broad in-application advertising solutions.

From the Press Release: The partnership will enhance their reach in the growing “downloadable” mobile advertising business throughout U.S. and in European markets. Ad Infuse’s will provide their adInMotion™ platform and Smaato - the SOMA™ (Smaato Open Mobile Advertising) platform.

They have also announced further advertising solutions for the iPhone. Both released solutions earlier this year and they will now combine Ad Infuse’s multi-format iPhone advertising solution and Smaato’s iSOMA in-application mobile advertising platform for iPhone SDK developers, providing “broader reach for advertisers and new monetization opportunities for content providers and application developers.”

Brian Cowley, CEO of AdInfuse comments “We see great potential in a partnership with Smaato with their SOMA platform. Their in-application advertising focus and expertise help us to enhance our offering and extend our reach beyond the mobile web” adding “demand for this type of inventory from our discussions with partners in the mobile space, such as international operators.”

“Reaching a high fill rate with quality partners and brands is key to our mobile developers and publishers,” said Ragnar Kruse, Co-Founder and CEO of Smaato Inc. “Ad Infuse is a recognized innovator in mobile advertising and, together, we will work on pushing the adoption of our mobile in-application ad inventory forward.”

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