Ad Infuse and Smaato Form Partnership to Bring In-Application Advertising to the Mainstream

Smaato Inc. and Ad Infuse have announced a new strategic partnership to provide advertisers, publishers, and operators broad in-application advertising solutions.

 What?
Ad Infuse’s adInMotion platform is going to connect wtih Smaato’s SOMA platform.
And?
They will interconnect to offer strong solutions and monetisation of iphone applications.

From the press release:
“We see great potential in a partnership with Smaato with their SOMA platform. Their in-application advertising focus and expertise help us to enhance our offering and extend our reach beyond the mobile web,” said Brian Cowley, CEO of AdInfuse. “We see demand for this type of inventory from our discussions with partners in the mobile space, such as international operators.”

“Reaching a high fill rate with quality partners and brands is key to our mobile developers and publishers,” said Ragnar Kruse, Co-Founder and CEO of Smaato Inc. ”Ad Infuse is a recognized innovator in mobile advertising and, together, we will work on pushing the adoption of our mobile in-application ad inventory forward.”

What we think?
I am going to interview Harald Neidhardt on this asap and report back. Back looking at it quickly industry partnerships such as these make a lot of sense. Smaato has the developer application deals and Ad-Infuse the essential mobile advertising inventory.

Related News:

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3. Smaato and MocoSpace form strategic mobile advertising alliance
4. Zedge picks Smaato’s SOMA platform for Mobile Advertising
5. Smaato iSOMA Mobile Advertising Platform for iPhone SDK