Ad Infuse new mobile advertising deal with MINI USA

Rating: minisensational

AD Infuse has given Hammer & Coop a turn-key solution that will allow mobile advertising TV and mobile advertising via podcasting. Hammer & Coop is an ad campaign for MINI USA. Basically it’s based on two gung ho crime fighting characters – Hammer and Coop. Coop is the Mini Cooper S.

The mobisodes will play on Sprint TV and the lifestyle channel Versaly. Ad Infuse will insert 15 second mid-roll and 5 second bumper video ads for Hammer & Coop on Mondo Media’s Mondo Mini Show podcast and the animated show Happy Tree Friends.

From the Press Release:
“The MINI brand is all about adventure, fun and mobility,” said Trudy Hardy, Marketing Manager for MINI USA. “As a result, we wanted to create a campaign that took an unexpected approach to branding, engaging their audience while they’re on the go. ‘Hammer & Coop’ is really one of the first campaigns of its kind to bring the message across multiple media formats, including online, podcast and mobile, to continuously engage the user.”

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