Ad Infuse raises USD 12 million in funding
Rating: personalization is in
Ad Infuse the mobile advertising company has won USD 12 million from SoftBank Capital, ComVentures and Strom Ventures.
The investment is aimed at positioning Ad Infuse as a leader in premium mobile advertising and to push the adInMotion network.
(All articles on Ad Infuse here)
From the press release“This caps a banner year for Ad Infuse and launches an exciting next stage of the company’s growth,” said Brian Cowley, CEO of Ad Infuse. “We continue to see incredible demand for our consumer-centric approach to campaigns that leverage rich-media and privacy-sensitive targeting for a premium mobile advertising experience. We’re very pleased to have such top tier investors, adding one of the strongest digital media focused investors to our existing board, as we build continued success.”
In the past year, inventory on the Ad Infuse network has grown to over 500M monthly impressions, with the company signing 27 new advertising partners and 48 content partners, delivering advertisements and innovative campaigns for leading companies such as Unilever, Procter & Gamble, EA Mobile, BMW, Microsoft, Dell, Universal Pictures, and Mini Cooper.
“Ad Infuse is building on a very strong foundation and is one of the most exciting companies in our portfolio,” said board member, Sanjay Subhedar of Storm Ventures. “We’re very impressed with their success to date in building premium solutions that are resonating with operators, top publishers, and leading brands.”
“Ad Infuse is well poised for success in this industry as they possess a deep understanding of both the mobile operator space and the advertising space,” added board member Jeb Miller of ComVentures. “After such an impressive 2007, the company is beginning 2008 with even more momentum.”
What we think?
With everyone pushing mobile advertising and touting guns as the leader it will be hard to become a leader with USD 12 million where others have had a lot more. But this is a step in the right direction and the focus on “personalization” of media advertising is sweet.
This will give Ad Infuse the edge it needs to differentiate its services and position in a market that is becoming increasingly crowded by good, bad and ugly cowboys all fighting to mobile search domination.
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