Ad Infuse takes a trip to the Zoo
Rating: God-like
importance
wiping away the detritus of breakfast from their screaming little gobs Brian Cowley
from Ad Infuse (surprisingly THE leading provider of highly personalised ad
experiences) jammed the kids into the people carrier and headed off to ZooVision. After much bickering and Chinese burns they
turned up at their destination and wondered round gazing in awe at the dynamic
personalised ad-insertion into video news content.
After leaving
the reptile house they were approached by a kindly looking old man in a wardens outfit called Sean Berner who handed the children two bright red lollipops
before explaining about the wonders they were looking at, “As consumers become
more dependent on their mobile devices for music, news and videos, ZooVision
aims to provide premium content to all mobile users on a fully ad-supported
model” he said in a soothing voice. After Sean ambled off to feed the off-deck
content Brian Cowley reluctantly scooped the children up and fed them back into
the car, where they instantly fell asleep, their heads spinning with all the amazing
information they had learnt oin their day at ZooVision.
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- Ad Infuse raises USD 12 million in funding
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