Ad supported mobile games in India with Hovr and Times Internet
Rating: No mum, not Hoover – Hovr
By Bena Roberts
Hovr will partner with The Times in India to launch GameZone. This will be India’s first ever free mobile gaming portal.
The portal is supposed to be a social network where gamers can also chat and meet and interact and is not solely for free game download.
From the press release
“Based on the sheer number of mobile subscribers and consumer interest in ad-supported mobile content, we believe that mobile marketing is poised to overtake online marketing in India within the next few years,” said Dinesh Wadhawan, CEO and MD of TIL. “TIL was looking for a partner with a powerful and compelling offering to revolutionize the mobile gaming industry in India, and we found that partner in Hovr. Hovr brings a deep understanding of the Indian market, along with strong, carrier-grade technology, an attractive catalogue of mobile games and a powerful mobile advertising platform.”
GameZone launched a beta version in December 2007, generating tremendous interest and excitement in the marketplace, attracting hundreds of thousands of users in its first month and gaining substantial interest from advertisers and carriers. TIL will provide wide reach to market and distribute the GameZone offering, and will work in tandem with Hovr to jointly sell mobile advertisements in India.
“Partnering with TIL, the most innovative mobile and entertainment company in India, furthers Hovr’s goal of leveraging our white-label ad-supported mobile gaming solution to drive the mass market adoption of mobile gaming in one of the largest and fastest growing mobile markets in the world,” said Deepak Gupta, VP of Business Development at Hovr.
What we think?
Free is a great word in India and so is mobile. Gaming might be the third sweetspot to make this new service blossom.
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