Adelphic Mobile adds industry veteran, Ray Colwell to its leadership team
June 11th 2012. Adelphic Mobile, a leader in scalable mobile advertising, has appointed Ray Colwell as Chief Revenue Officer. As Adelphic’s Chief Revenue Officer, Ray will be working with major brands, media agencies and marketing services companies to help them achieve their mobile advertising goals through Adelphic’s Predictive Data Platform. Ray brings over 20 years of experience in mobile, online and print media sales to Adelphic.Ray has joined Adelphic from 4INFO where he was Chief Revenue Officer responsible for driving media sales and business development.
Ray has built and led Sales organizations at several companies, including: Collective, Transpera (acquired by Tremor Media) and Third Screen Media (acquired by AOL).
Jennifer Lum, President of Adelphic Mobile said, “Ray is a fantastic addition to our team. He’s a mobile industry veteran with a strong foundation in digital. Ray has tremendous experience in leading and growing successful sales organizations for audience-based, data-driven advertising companies.
We are excited to be working with Ray on our mission to make mobile advertising scalable and effective for marketers, publishers and developers.”
“I’m looking forward to building a world class sales organization and helping marketers take advantage of Adelphic’s industry leading technology,” said Ray Colwell.
“While mobile inventory is increasing rapidly, the buying infrastructure hasn’t been sophisticated enough to enable the intelligent audience evaluation, buying or measurement of this increasing supply. Now, Adelphic offers marketers access to the tools and technology they need to evaluate, purchase and measure mobile audiences at scale.”
Adelphic’s DNA is in mobile advertising; the team assembled has deep experience and first-hand knowledge working in the space for many years at Apple, Quattro Wireless, Millennial Media and Transpera. Colwell’s addition to the team is another example of talent attracting talent.
To learn more about Adelphic’s Predictive Data Platform, its AudienceCube technology, and its plans to shape the future of mobile advertising, please visit the adelphic web site here.
Adelphic Mobile enables targeted mobile advertising at scale. Adelphic’s powerful Predictive Data PlatformTM and intelligent AudienceCubeTM deliver unparalleled results for marketers and media owners. Adelphic is based in Boston and was founded in 2010 by Changfeng Wang and Jennifer Lum.