Adfonic brings rich media ads to the mass market

Service offers advertisers monthly access to over 10 billion rich media enabled ad requests from mobile websites and apps

London UK, 16th February 2012:Global mobile advertising marketplace Adfonic, today announces the availability of its new rich media offering, enabling advertisers and agencies to plan and buy rich media campaigns on a global scale.

The newly available high-impact ad formats create a more powerful user experience and facilitate a deeper level of consumer engagement, with greater opportunities for interaction between brands and consumers. Advertisers booking rich media campaigns with Adfonic gain access to over 10 billion monthly rich media enabled ad requests worldwide.

Adfonic has partnered with the major third party rich media vendors, including Celtra, Crisp Wireless, Phluant Mobile and Medialets, to support a wide variety of rich media ad formats including expandable banners, interstitials and video.

Adfonic has also established a new creative services team to assist advertisers in designing and building compelling rich media experiences. This team works with advertisers to create and manage rich media campaigns from brief to deployment.

Rich media is transforming the power of mobile as an advertising medium with dynamic, captivating ad formats that enable the consumer to tap on a banner and interact with the branded ad content. These new ads highlight the features of a product or service via endless potential executions such as in-banner videos, image carousels, custom animations or in-app games.

Paul Childs, Chief Marketing Officer, Adfonic commented: “Mobile rich media ads are unique in their capacity to combine the engagement levels traditionally associated with TV ads with the interactivity of touchscreen devices. Add to that average click through rates which are often above one per cent (roughly double the average seen on standard mobile banners) and the ability to run campaigns across a vast array of global mobile inventory at scale, and you have a hugely compelling proposition. We are already seeing high demand from advertisers and agencies.”

Adfonic’s new rich media service is based on the Internet Advertising Bureau’s MRAID standards and is interoperable with the highest number of publisher and advertiser design formats. By combining rich media distribution with Adfonic’s wide array of targeting capabilities advertisers can ensure that returns for large scale rich media campaigns are fully optimised across a global inventory of mobile websites and apps.

To see demonstrations of rich media ads in action, join Adfonic at Mobile World Congress in Barcelona from 27 February to 1 March in the App Planet (Hall 7), stand #7A96.

About Bena Roberts

GoMo News' founder and former managing editor, Bena Roberts has now moved on. She's now spending more time with her family. Tony Dennis has now assumed her mantle as the site's editor.
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