Adiquity Mobile Ads Platform announced the launch of its Real Time Bidding (RTB) exchange for Mobile Ads. This places Adiquity alongside a select group of global mobile RTB exchanges, and the first mobile RTB exchange from Asia.
Adiquity enables Mobile Publishers generate higher monetary returns from their Mobile properties. The global mobile ads platform works for the mobile publishers/developers and applies real time optimization on global ad inventory accessible through its Ad network partners from across the world.
Adiquity transacts 7+ Billion ads /month across 1200+ publishers, and 220+ countries from APAC, US, Europe and Africa.
The true crux of Adiquity’s RTB platform lies in its sophisticated capabilities to take auction based decisions. It allows Media Buyers to bid in real time through RTB bidders for precisely defined individual ad impressions – leading to better ROI. The auction based approach combined with richer sharing of data allows Mobile Publishers get the best revenue realization from their mobile traffic.
Real Time Bidding has already taken rapid strides in the online display industry, and is expected to replicate a similar success in the mobile advertising space as well.
Adiquity RTB platform is based on the globally accepted Open RTB protocol, and allows a range of participants both on demand and supply side for both mobile web and mobile app inventory.
“Adiquity RTB platform is a testimony to our continued endeavour to make the mobile ads marketplace more efficient and attractive for our partners – both on demand and supply side. We are extremely happy to see our partners share our excitement on the possibilities that Adiquity RTB exchange brings about. Adiquity RTB exchange combined with the optimization platform offers a compelling proposition for publishers and media buyers across the spectrum” said Anurag Dod – CEO, Guruji.com.
Adiquity (www.adiquity.com) is a part of Guruji.com, a venture funded company based in Bangalore, India.
